LIN Ying XU Tianmin XIE Hangping
Chinese Journal of Journalism & Communication.
2023, 45(12):
46-64.
With the rapid development of digital information technology, global mobility has become a low-cost, normalized existence. With the dual boost of economy and politics, cross-border e-commerce has gradually become an important practice of economic globalization. This research adopts the research method of participatory observation and in-depth interview, taking a cross- border e-commerce company in Fujian as an example, from the perspective of infrastructure theory, this research has insight into the multiple relationships among cross-border e-commerce platforms, people and digital capital operations. This study believes that visibility and invisibility have ontological significance for the research of media infrastructure. Therefore, the analysis framework of visibility and invisibility is divided into three levels: visual/physical, feeling/consciousness, and regulation/ideology. Through empirical research, the specific orientation and reference dimensions are discussed to enrich the theoretical level and academic texture of this concept. Since the separation between the surface characteristics of objects and the internal operation structure of the system, this study further points out that the technical system of physical structure has the characteristics of autopoiesis. At the same time, the technology system relies on the mutual transformation of “commodity datalization” and “data commercialization”, which has a matrix impact on the form of commodity economy and the real society, and has created the attribute change of economic activities in the practice of platform infrastructure.