Smart Media: Future Trend of Media ——New Media Development Trend Report (2016)

PENG Lan

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (11) : 6-24.

Smart Media: Future Trend of Media ——New Media Development Trend Report (2016)

  • Peng Lan is a professor at School of Journalism and Communication, Tsinghua University. She is the director of the New Media Research Center at Tsinghua and a lecture professor of Xiaoxiang Scholars Program at Hunan Normal University. Email: Penglan66@vip.sina.com. This paper is in partnership with Penguin Intelligence of Tencent Technology Channel.
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Abstract

Driven by the new technologies such as AI, IoT and VR/AR, a smart media age is coming. In the new era, everything may become media. Human works together with intelligent machines in the whole process of media and the interaction between man and machine may flially result in a self-evolution of media. In the aspect of news production, fve models will be formed with the introduction of intelligent machines: personalized news, machine writing, sensor news, immersive news and distributed news. The future media industry will be reshaped in four dimensions: user platform, news production system, news distribution system and information terminals. Though machine and algorithm will play important roles in the smart media age, human should surpass algorithm and insist on its own values. Also in the interaction of man and machine, humanistic concern should always be put frst.

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AI / IoT / VR/AR / smart media / personalized news / machine writing / sensor news

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PENG Lan. Smart Media: Future Trend of Media ——New Media Development Trend Report (2016). Chinese Journal of Journalism & Communication. 2016, 38(11): 6-24

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This paper is in partnership with Penguin Intelligence of Tencent Technology Channel.
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