From Discipline Society to Control Society: The Specter of Technology and Consumer Practice in an Algorithmic Society

ZHANG Meng

Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (1) : 156-176.

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Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (1) : 156-176.
Communication Research

From Discipline Society to Control Society: The Specter of Technology and Consumer Practice in an Algorithmic Society

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Abstract

This research focuses critical and empirical attention on the resistance tactics of algorithm audiences in the control society. The algorithm society presents the characteristics of weak spatialization, heavy predictability, and dividuality. It seems to create personalized and independent exclusive content and services for individuals, but the essence is to conquer the world with a set of extremely single standard codes. Precisely put user needs into the code calculation, in this way, the largest range of deviations from conventional folk practices can be eliminated. When the performance of the algorithm cannot provide a good user experience, the audience begins to build their own tactical practice space, and a series of “low-level operations” such as escaping, reorganizing, embedding and backlashing the algorithm text. Audience resistance tactics, as an inherent form of low-level politics that is very different from the rules of upper-level technology and politics, acting in a way outside the visible spectrum of formal activities recognized by technical activities. However, there is no absolute deviation in the algorithm (control) society. Any deviation is a new form of participation. Users are locked in the services and rules provided by the platform through “technical tolerance” and “participation culture”. Individuals are conquered, defined and reshaped by technology, which looks like giving participants a more social illusion. Users think they are smart and they resist. In essence, it has become a self-reinforcing inequality.

Key words

algorithm / Deleuze / the society of control / resistance tactics / Michel de Certeau

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ZHANG Meng. From Discipline Society to Control Society: The Specter of Technology and Consumer Practice in an Algorithmic Society[J]. Chinese Journal of Journalism & Communication. 2022, 44(1): 156-176

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Footnotes

1. 受访者编号举例如下:10LC-M-高级工程师(访问序号/部分姓名首字母-性别:男-职业),26MM-FM-商场职员-日志D3(访问序号/部分姓名首字母-性别:女-职业-记录个人网络体验日志的第3天)。

2. Pinterest是世界上最大的图片社交分享网站,采用瀑布流的形式展现图片内容,无需用户翻页,新的图片不断自动加载在页面底端,让用户不断的发现新的图片。

3. 详细内容见“抖音”隐私政策“1.1注册、登 录、认证”“1.2播放浏览”等。

Funding

Youth Scientific Research Startup Project of the Chinese Academy of Social Sciences, "Research on the International Communication of the Community of Shared Future for Mankind and the Enhancement of its International Discourse Power”(XWH3353210)
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