The Interweaving of Technological Imagination and Technological Practice: The Public’s Cognition, Evaluation, and Use of Generative Artificial Intelligence from the Perspective of Scientific Communication

LIU Mingzheng; WANG Shuo

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Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (4) : 32-51.

Specific Topic/Artificial Intelligence and Algorithms Research

The Interweaving of Technological Imagination and Technological Practice: The Public’s Cognition, Evaluation, and Use of Generative Artificial Intelligence from the Perspective of Scientific Communication

LIU Mingzheng ,
WANG Shuo

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Abstract

This study aims to explore the public’s perception, assessment and use of Generative Artificial Intelligence in human-computer interaction. With the help of science communication theory and the AIDUA research framework, and structural equation modeling analysis of 1805 sample data, the study deeply explores the factors that form the public’s multidimensional cognitive attitudes towards Generative Artificial Intelligence, as well as the paths that influence the public’s segmented content production behaviors. The study finds that the public’s cognition, assessment and use of generative AI take place in a context of intertwined and Interco structed technological imagination and technological practice. In the primary assessment stage, the public’s technological outlook is shaped by peripheral, front-end factors, including an individual’s optimistic technological disposition, prior technological experiences, and the influence of their local community. These elements drive their perceptions and practical engagement with GAI. In the subsequent evaluation stage, the public’s understanding of GAI’s usage, advantages, and potential risks, informed by their own technological activities, gives rise to a complex cognitive attitude that encompasses both favorable and unfavorable elements. Ultimately, at the behavioral outcome stage, these multidimensional cognitive attitudes significantly impact the public's intricate content creation decisions.

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GAI / Content production / Human-computer interaction / SCOT

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LIU Mingzheng , WANG Shuo. The Interweaving of Technological Imagination and Technological Practice: The Public’s Cognition, Evaluation, and Use of Generative Artificial Intelligence from the Perspective of Scientific Communication[J]. Chinese Journal of Journalism & Communication. 2024, 46(4): 32-51

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Funding

National Social Science Fund Project “Big Data Research on the Communication Effectiveness and Innovation Path of Online Video Programs in China”(23BC050)