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  • 2024 Volume 46 Issue 3
    Published: 23 March 2024
      

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  • GONG Wen XIAO Peng SONG Xinming WANG Xi
    2024, 46(3): 6-29.
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    Health information avoidance behavior is a vital interfering factor in health communication among the elderly, while previous studies have rarely investigated the influencing paths on it. Based on the SOR theory, this study explored the mechanism of health information avoidance behavior among the elderly. A total of 465 older adults in China were recruited to participate in this survey. SEM shows that perceived hazard characteristics, negative affective response, and weak channel beliefs were positively associated with health information avoidance behavior. Furthermore, negative information characteristics, salience, cognitive dissonance, and social support were associated with health information avoidance behavior through the above three variables in the stage of organism. Additionally, fsQCA shows that there were three main configurations for health information avoidance behavior, including externally-driven avoidance with weak channel beliefs and the absence of social support as core conditions, factually-driven avoidance with negative information characteristics and salience as core conditions as well as emotionally-driven avoidance with negative affective response and negative information characteristics as core conditions. The study not only examines the pathways among factors influencing health information avoidance behavior in the elderly, but also verifies configuration effects of these factors, which provides theoretical and practical implications for improving geriatric education and risk management in public health.
  • GUO Yuanming YANG Xiao LIU Xudong
    2024, 46(3): 30-54.
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    This study used two experiments to examine the psychological mechanism of the persuasion effect of narrative point of view (POV) and expanding narratives of public service short videos. Analyzing data collected from the subjects who viewed a short video presenting corneal donation appeals, the study found that narrative POV (point of view) affects the organ donation intentions directly and people exposed to first-person narratives suggest deeper immersion than third- person narrative viewers. Moreover, immersion has positive impact on individuals' attitudes toward and intentions of organ donations, in line with the transportation theory. Data analysis also demonstrated that POV affects individual organ donation intentions following a serial mediation model of POV-Immersion-Attitude-Intentions. The model suggests that the contradictory findings of previous studies on the relationship between POV and health behavior are partially due to the mediation effect of immersion after exposure to such messages. Experiment 2, sustained by heuristic processing model, proceeds to explore how Danmu (bullet comments) as the expanding narratives influences organ donation intentions. It revealed that positive textual Danmu also indirectly but negatively impacts people’s donation intentions through boosting heuristics, which positively influences the negative attitudes and negatively influence the positive attitudes simultaneously.
  • PAN Wenjing MU Zhe
    2024, 46(3): 55-75.
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    Mass media has played an important role in shaping and continuously reinforcing the “ideal body” through selectively presenting certain types of appearances and bodies. In the age of social media, pictures, videos and texts about appearance and body shape are also featured on various platforms, explicitly or implicitly influencing individuals’ perception of body image. Considering the ubiquity of body image content on social media and its negative impacts on individuals and on society, this study focused on Xiaohongshu APP and explored how body pictures, comments and sex affected negative emotions, inspiration and social comparison based on gender differences theorizing and social comparison theory. By adopting a 2 (participant sex: male vs. female) ×2 (commentator sex: male vs. female) ×2 (comment content: attainable vs. unattainable) between- subject factorial design, an online experiment (N = 292) was conducted. The results showed that, after controlling for social comparison tendency and body mass index, women experienced more negative emotions than men; attainable comments elicited more inspiration and less negative emotion than unattainable comments. Same-sex comments elicited more social comparisons than opposite-sex comments. For female participants, reading attainable comments written by female elicited the highest level of inspiration. While for male participants, reading unattainable comments written by female elicited the lowest level of inspiration. Implications were discussed in terms of gender differences and social comparison.
  • GU Liping WANG Qianyun
    2024, 46(3): 76-94.
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    As an inevitable product of the development of digital capitalism, private information attached to an individual’s physical body has become a commodity with property value, circulating in bilateral exchange markets in the form of legitimate labor. Different from the accidental transaction in the traditional media stage, the privacy transaction in the digital society has the commoditized form of collection mining and sharing proliferation and the self-commoditized form of privacy disclosure, thus forming a bidirectional coupling privacy commoditization mechanism. Among them, the dispute over ownership of users' private data and the imbalance between costs and benefits in privacy disclosure have become prominent contradictions in the bidirectional commercialization of privacy, resulting in privacy transactions becoming an unavoidable social anxiety and group risk. Privacy is a symbol of the social identity of human beings, and only by incorporating a commoditized mechanism of privacy concerns and data compatibility can individuals protect their privacy from falling into the predicament of zero privacy.
  • WANG Xi MENG Zhijie ZHANG Lu
    2024, 46(3): 95-115.
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    Mass media used to quantify public opinion through poll survey; nowadays, Weibo Hot Search has increasingly been considered as the barometer of public opinion. Drawing on the public opinion infrastructures model, this article uses the methods of text analysis, interview, and content analysis to investigate how Hot Search defines and measures public opinion and how it is framed and interpreted by the mass media. We find that Hot Search had combined “the aggregation of scattered individuals’ search traces” and “the engagement and communication between the publics” since the adjustment of the trending rules in 2018. While the former is individual, private, and egalitarian, the latter is relational, public, and hierarchical. This signifies a shift in logic from “one person, one vote” to “wise public opinion prioritized”. The media frames Hot Search as the synonym of public opinion, with the terms “rocketed to” and “top one” most frequently used as the benchmarks to evaluate the public response, thus legitimizing the knowledge logic of trending algorithms. This finding contributes to revising the previous conclusion, which held that “the party media held a critical attitude towards algorithms”. The future research could take more concrete contexts where “people and algorithms meet” into account.
  • LIU Zhanwei
    2024, 46(3): 116-135.
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    Data is a kind of power, and whoever owns the data holds the power. From the perspective of labor technology control, this paper focuses on the algorithmic experiments and central brain system of N enterprises, and studies the human labor process of data collection at the front end of the algorithmic system and instruction execution at the end. In the algorithm experiment, “human worker bees” as ghost labor and “machine worker bees” as IOT sensors carry out large-scale data collection to make up for the “last mile” of artificial intelligence. The central brain system takes over everything. The central brain system takes over everything, controls the employee labor process, evaluates employee performance appraisal, and generates a technology governance technique that is tighter than the Taylor system “shovel experiment”. Technological upgrading did not bring about the liberation of people, but rather the emergence of electronic circular prison-style panoramic monitoring, triggering the paradox of “technological upgrading” and “labor downgrading”. From the “shovel experiment” to the “algorithm experiment”, the algorithm has become the “queen bee” on the throne of control, and people have been reduced to “worker bees” abstracted by the algorithm system. The human being is reduced to a “worker bee” abstracted by the algorithmic system.
  • HAN Hong
    2024, 46(3): 157-176.
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    Based on the Tibetan Vernacular Newspaper published in the 34th year of the reign of Emperor Guangxu in the Qing Dynasty, and its comparison with the contents of domestic Guanbao (official gazette), this article clarifies the content composition, information source, and reporting framework of Tibetan Vernacular Newspaper for the first time, and analyzes its media effectiveness in local governance in Xizang. The study finds that the main content of Tibetan Vernacular Newspaper comes from the Sichuan Official gazette and Xizang local government, and the content of each column corresponds precisely to the New System Reforms of Amban at the end of the Qing Dynasty. The newspaper intervened in the local governance of Xizang from the aspects of building an administrative communication system, a public information platform, and a window for people's mobilization, respectively, realizing the mass dissemination of news from the other parts of China in Xizang for the first time, and initially presenting a clear statement and practical exploration of the newspaper’s features and function in Tibetan literature. Assisting Governance with Newspapers illustrates the internal logic of the transformation of local governance in Xizang in the late Qing Dynasty, which established the basic value coordinates of China's ethnic journalism.