FAN Yingjie LI Yanhong
2025, 47(7): 45-67.
Participatory production is held in high regard in journalism academia, yet it is less
commonly applied on a large scale in professional news organisations, where participation is a
mirage. In recent years, the development of digital technology has further empowered productive
audiences, and new startups born in the Internet arena have ignited a new wave of enthusiasm for
participatory journalism. This paper focuses on a news startup in China that adopts a participatory
production model, and examines the process of the participatory experiment in this case,
providing a typical sample for an in-depth understanding of the occurrence, development, and
change of participatory journalism in the digital era. Based on multiple research methods over
time, it is found that this organisation, which is on the fringe of the journalism field, has adopted a
full-scale participatory production model since its inception, attracting many people to participate
in the process of video news production, but this model has been gradually transformed into a
networked and flexible system of employment in the course of subsequent development, with the
scale of the model being greatly reduced and the connotation of participation being dissolved.
This process of decline suggests that, similar to traditional professional news organisations,
entrepreneurial digital-native media are still unable to move beyond the dilemma of participation,
which is ultimately moving towards professional domestication and normalisation. However,
the public role of participatory journalism has not been weakened by the domestication of
professionalism, but rather shows the synergistic public-enhancing effects of professionalism and
participation. This case study enriches the understanding of participatory journalism in the digital age and responds to academic explanations of why participation is limited.