JI Guangxu
Chinese Journal of Journalism & Communication.
2025, 47(8):
49-72.
This paper aims to explore, through a local perspective, the complex changes triggered by
the downward expansion of large domestic platforms into local areas, as well as the indigenous
modernization development directions embedded in the subjective daily practices. In Liangshan's
Yanyuan County, platform sinking is an objective consequence of coordination among state
power, platform commercial expansion, and local socio-cultural elements. On one hand,
platforms provide employment opportunities for returning youth in the county town, and county-
based riders have formed symbiotic strategic behaviors with the system through their connections
with relatives and friends. On this basis, the youth have developed an amphibious local lifestyle
rhythm between urban and rural areas, balancing work, leisure, and family, gaining both material
support and emotional care. On the other hand, the actual operation methods of platforms
integrated with the county's spatiotemporal structure have brought about a series of issues such
as traffic management, market rule formulation, and enforcement. Local elites with multi-identity
backgrounds can leverage their local social capital to coordinate differences in perspectives and
interests among the government, platforms, and platform practitioners. During the interaction
between platforms and localities, this kind of agentic strategic practice—which coordinates multi-
party power relations based on locality—helps county youth obtain less alienated work and life,
while reconfiguring the county's urban spatial form. This not only aids the adaptation between
platforms and localities but also helps transform previously disadvantaged local elements into
new development directions. The author argues that this subjective force rooted in locality
harbors the future direction of China-style modernization development.