Becoming Middle Stage: The Social Mediation Performance of “Connectivity” in WeChat Status

HE Guoping, JIANG Shuang

Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (2) : 153-176.

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Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (2) : 153-176.
Research Articles

Becoming Middle Stage: The Social Mediation Performance of “Connectivity” in WeChat Status

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Abstract

As digital connectivity causes four harms which include time displacement, interference, boundary blurring, and exposure effects, disconnection and optimization of connection based on technological affordances have become alternative choices for social media users. Unlike WeChat Moments, which is a curated circle of friends, and Weibo, where no one cares about posts, WeChat Status has built a middle stage where users can show their authentic selves and gain attention from close friends through imagined visibility and concrete visibility provided by the platform. Based on the qualitative analysis of 23 WeChat Status users’ in-depth interviews, this paper finds that users domesticate some functions of WeChat Status in order to break the “online siege”, reduce social burnout, and regain the dominance of the “social neighborhood”, thus increasing the “de-connecting” online social behavior in the middle region. In order to meet the new social needs that are difficult to perceive, can be forgotten online, and can shape identities, users have appropriated traditional in-person communication ways such as “electronic diaries”, online “tree holes”, and ceremonial “wish pools” through WeChat Status to find the middle region of online social spaces and have shown a new “reconnection” behavior of online interactions that will balance users’ desire for privacy and expression. Whether it is the de-connection social regulation based on the connection function or the reconnection social expression based on the disconnection demand, it is a communication behavior of user domestication technology and reversing connection function, in which online social mediation is achieved in the process.

Key words

Wechat Status / Middle stage / Deconnection / Reconnection / Social mediation

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HE Guoping , JIANG Shuang. Becoming Middle Stage: The Social Mediation Performance of “Connectivity” in WeChat Status[J]. Chinese Journal of Journalism & Communication. 2025, 47(2): 153-176

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Footnotes

1. 来源于抖音用户使用界面搜索#毛坯的人生精装的朋友圈#话题平台显示数据,截至2024年11月。

2. 作为媒介理论的驯化(domestication)源于Silverstone(1994:35)对媒介技术物——电视的研究,关注技术物从“野生物品”深嵌到“日常物品”的过程,强调用户使用技术物的方式能够赋予技术新的意义和功能。挪用(appropriation)是驯化过程的关键环节,指媒介技术进入家庭场域后,家庭成员根据自身处境对技术物创造性占有和使用的过程(Silverstone,1994:161)。现今,驯化框架被用于考察各种技术物(如智能装备和社交媒体)的创造性采纳和使用(Brause & Blank,2020;Watulak & Whitfield,2016)。

3. 量化自我(Quantified-Self)由美国《连线》的加里·沃尔夫(Gary Wolf)和凯文·凯利(Kevin Kelly)(2007)提出,指利用数字设备量化、跟踪、管理自身的行为。本文的自我量化指用户在线社交行为能够通过点赞和评论等可量化指标得到衡量和评价。

4. 本文基于连接功能的去连接与基于断连需求的再连接社交行为属于彭兰(2019)提出的反连接范畴,即个体并不是无条件切断所有连接、封闭个体,而是在一定情境下断开可能对自身产生过分压力与负担的连接链条。但是反连接难以彰显用户对在线社交既抵抗驯化,又无奈的矛盾行为。因此,本文以“逆用连接”表达用户将某种功能以相反于原本设计或预期的连接方式来使用。

Funding

National Social Science Fund of China “Research on China’s Strategic Narratives in Promoting New International Communication Order from the Perspective of a Community with a Shared Future for Mankind”(22BXW024)
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