Connection-weaving, Transformative Reproduction and Cosmopolitan Risk Collectivity: Transcultural Approaches for China’s Global Communication

ZHOU Jiaqi

Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (12) : 6-29.

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Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (12) : 6-29.
Rethinking Journalism and Communication in the Era of Artificial Intelligence

Connection-weaving, Transformative Reproduction and Cosmopolitan Risk Collectivity: Transcultural Approaches for China’s Global Communication

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Abstract

Over the past few years, there have been historical transformations in the global political, cultural, and communication landscape. Under these remarkable changes of the new era, academics have argued that the fundamental philosophy of China’s global cultural communication has to be advanced from “intercultural communication” to “transcultural communication”. This study will delineate the theoretical foundations of transcultural communication by following three trajectories--the communicative consequences of globalization, the critique of post-colonialism, and the methodological reflection--and inspect its implications within the current global political, economic, and cultural milieu, inspiring its potential to engage with China’s global communication practices. Based on this, we explore three transcultural practical directions for China’s global communication. The primary direction is to establish multicultural connections and fostering the networks among cultures worldwide. The second direction aims to attain the “liberation” of diverse cultural entities in practical politics within the framework of “critical transculturalism”, and to facilitate the “transformative reproduction” among Chinese and other cultures through hybridity. The third direction involves embracing a comprehensive perspective of global cultural fluxion, absorbing the traditional Chinese philosophical idea of “all-under-heaven” (tian-xia), considering the transcultural actors and establishing a “cosmopolitan risk collectivity” based on “rationality-cognition” throughout cultural interaction and transformation. These three directions are interconnected and mutually supportive, creating a synergistic mechanism when implemented collectively.

Key words

Transcultural / China’s global communication / hybridity / methodological cosmopolitanism / post-colonialism / globalization

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ZHOU Jiaqi. Connection-weaving, Transformative Reproduction and Cosmopolitan Risk Collectivity: Transcultural Approaches for China’s Global Communication[J]. Chinese Journal of Journalism & Communication. 2024, 46(12): 6-29

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Footnotes

1. 这里的“倾斜”,Garcia-Canclini解释为,在历史混合、文化杂糅和政治转型的社会(如拉丁美洲)中,由于权力的有效性源于一个社会阶层与另一个社会阶层、一个种族群体与另一个种族群体、一代人与另一代人之间的权力关系的复杂交织、重叠和互动,因此无法用传统的“垂直与对抗”的简单视角来理解权力。参见Garcia-Canclini, N. (1990/1995). Hybrid Cultures: Strategies for Entering and Leaving Modernity. (S. L’opez & E. Schiappari, Trans.). University of Minnesota Press. pp.258。

2. 关于这一框架的名称,作者赵月枝在2011年出版的中文著作《传播与社会:政治经济与文化分析》中表述为“跨文化传播政治经济学”。但在其更早发表的一篇英文文献Towards a transcultural political economy of global communications中,作者用了“transcultural political economy”的表述,词义强调“转(trans)”而非“跨(inter)”。详情可见Chakravartty, P. & Zhao, Y. (2008). Towards a Transcultural Political Economy of Global Communications. In P. Chakravartty & Y. Zhao (Eds.), Global Communications: Toward a Transcultural Political Economy (pp.1-19). Rowman & Littlefield. 为与本文主题内容一致,本文将其中文名称表述为“转文化传播政治经济学”。

Funding

Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China(19XNH118)
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