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Platformized Migration: An Exploratory Study of Food Delivery Vendors in the Gig Economy
JIANG Xiaomei, JI Deqiang
Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (10) : 93-118.
PDF(1683 KB)
PDF(1683 KB)
Platformized Migration: An Exploratory Study of Food Delivery Vendors in the Gig Economy
In contrast to the well-documented experiences of delivery riders in the gig economy, the struggles of food delivery vendors remain underexplored. This study focuses on delivery vendors in Beijing’s Songjiazhuang area, examining their platform labor experiences and urban migration patterns using grounded theory and field observations. The study finds the nature of the online on-demand market is such that it is more advantageous to be in the big cities in order to gain access to orders, but the urban-rural migration triggered by the shift in production will lead to new problems of social integration. The research introduces the concept of “platformized migration,” which is a strategy of labourer self-conditioning that caters to the operating mechanisms of the platform economy, in order to reveal the breadth and depth of the penetration of platform logic into the city. This concept captures the dual processes of “digital migration”-the shift from traditional restaurant models to online-only delivery businesses-and “physical migration,” where vendors relocate to urban areas to secure more orders. The study proposes the “platform migration” framework, which encompasses both human and non-human factors, helps broaden our empirical understanding of the interconnectedness of platforms, labor, and urban spaces, offering new insights into the dynamics of the gig economy and platform labor.
gig economy / delivery vendors / platformized migration / ghost kitchens / platform urbanism
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With markets concentrating predominantly in and around large cities, gig platforms across the globe seem to depend as much on the cheap labor of migrants and minorities as on investment capital and permissive governments. Accordingly, we argue that there is an urgent need to center migrant experiences and the role of migrant labor in gig economy research, in order to generate a better understanding of how gig work offers certain opportunities and challenges to migrants with a variety of backgrounds and skill levels. To fill this research gap, this article examines why migrant workers in Berlin, Amsterdam, and New York take up platform labor and how they incorporate it into their everyday lives and migration trajectories. Additionally, it considers the extent to which gig platforms are emerging as actors in the political economy of migration, as a result of how they absorb migrant labor and mediate migrant mobilities. We move beyond the existing parameters of gig economy research by engaging with two strands of literature on migration and migrant labor that, we feel, are particularly useful for framing our analysis: the autonomy of migration approach and the migration infrastructures perspective. Combining these conceptual lenses enables us not only to critically situate migrant gig workers’ experiences but also to identify a broader development: the platformization of low-wage labor markets that are an integral component of migration infrastructures.
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1. 目前各个国家对外卖档口兴起这一现象的认识程度不一,命名也不相一致。在国内,B站、知乎、虎嗅网等平台上零星有内容使用“幽灵厨房”为名,更多自媒体上传内容或官方新闻报道中采用“外卖店铺”或“外卖档口”。2024年8月,央视新闻曝光“外卖店铺和废品回收站开在一起”事件,引发巨大社会关注,仅抖音平台转发量达92.7万,评论量9.4万。
2. S、Y、M、J分别表示商家、员工、美食城运营者和平台经理。
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