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Seeing the Beauty of Diversity: Communication as Translation— Interview with Professor Guobin Yang, University of Pennsylvania
LIU Zhaopu, YANG Guobin, ZHOU Haiyan
Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (3) : 167-176.
PDF(1515 KB)
PDF(1515 KB)
Seeing the Beauty of Diversity: Communication as Translation— Interview with Professor Guobin Yang, University of Pennsylvania
While the field of Communication Studies has evolved through perspectives such as the “communication as transmission” and the “communication as culture”, it is in need of developing new epistemological orientations. With the development of new technologies, the media landscape has undergone profound transformations and the emotional tone of society has shifted dramatically, yet the epistemology of communication studies has remained stagnant. This stagnation not only reflects but also exacerbates the ongoing predicament of communication research and the discipline’ s development. How communication studies should develop and what stance it should adopt to conduct research that is social, public, and powerful is a matter of common concern among communication scholars. This paper presents an interview with Professor Yang Guobin on his concept of “communication as translation”. Professor Yang discusses a translation-oriented view of communication from the perspective of stance and methods. He emphasizes the importance of respecting differences and approaching the subject with a humble, learning-oriented mindset. By reflecting on and correcting existing biases, he advocates for conducting academic research that is not only rigorous but also compassionate and hopeful.
Indigenous knowledge system / communication as translation / communication theory
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