As a discourse strategy to strengthen personal reputation and avoid public discussion, the proliferation of bullshit in the era of social media is threatening the communicative rationality. Through three interrelated surveys or experiments (N = 400), this study examines Chinese netizens’ receptivity of the pseudo-profound media discourse and its influencing factors, the differential receptivity levels of pseudo-profound media discourse in different fields, and what systematic methods can enhance people’s ability to identify bullshit. It is found that Chinese netizens have a relatively high receptivity of bullshit, intuitionistic beliefs and performative refinement reduce their sensitivity to bullshit, and the discursive suspicion brought by the preference for market economy is partially offset by the obedience to cultural authority. People were relatively good at identifying empirical issues, advertising, and evasive bullshit, but could not distinguish machine-generated passages from human work in given issues. This paper discusses the effects and conditions of using public accountability writing task and blocking disgust excitation to reduce the receptivity of pseudo-profound media discourse, and puts forward countermeasures to avoid polluting public discourse with bullshit.