From Embedness to Disembedness: Rural Internet Cafes in the Platformization Transformation of Network Society

GUAN Chengyun

Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (4) : 84-102.

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Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (4) : 84-102.
Specific Topic / Internet History Studies

From Embedness to Disembedness: Rural Internet Cafes in the Platformization Transformation of Network Society

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Abstract

In the mobile Internet era, Internet cafes are disappearing in both rural and urban areas. While a minority of urban Internet cafes have been transitioned into eSports arenas, rural Internet cafes have not undergone such a transformation and are thus closing down. The rise of the platform society in the mobile Internet era has led to a triple disembedding of rural Internet cafes, fundamentally undermining their operational foundation. Therefore, the prevailing wave of closures in the Internet cafes industry cannot be merely attributed to the widespread adoption of smartphones. Instead, it reflects a broader social transformation driven by the iteration of ICTs. In this major transformation, emerging platform technology systems have exerted a profound impact on the outdated infrastructure of Internet cafes, leading to their gradual disembedding from rural society and eventual decline. This also reflects the progress of China's Internet over the past 30 years, as rural society moves beyond the era of underdeveloped network infrastructure characterized by the use of Internet cafes, and gradually integrates into the platform systems of the mobile Internet era.

Key words

Rural Internet cafes / technological evolution / embeddedness / disembeddedness / platform society

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GUAN Chengyun. From Embedness to Disembedness: Rural Internet Cafes in the Platformization Transformation of Network Society[J]. Chinese Journal of Journalism & Communication. 2025, 47(4): 84-102

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Funding

This paper is the interim research result of the general project of the National Social Science Foundation of China “Multi-sited Ethnographic Research on Digital Platforms Empowering Rural Revitalization”(24BXW051)
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