美国威斯康星麦迪逊分校传播艺术系的乔纳森·格雷教授深耕媒介与受众研究二十余年，尤其关注粉丝研究、电视受众研究等议题。乔纳森始终保持批判与反思的立场，另辟蹊径地关注到反粉丝、非粉丝以及对特定媒介产品抱有负面情感的受众，并指出受众研究在当下新媒介环境中所面临的机遇与挑战。此次访谈从乔纳森的研究历程开始，回顾粉丝研究的三波浪潮与领域内的最新研究进展，随后谈及他的新书《厌趣相投：媒介、受众和品味动态》对一类特殊受众——即明确表达“不喜欢”的受众的研究。最后，我们回到《复兴受众研究》，讨论广泛意义上的受众研究的发展，反思受众理论式微背后的问题，同时展望新媒介环境下的受众研究。

Professor Jonathan Gray, from the Department of Communication Arts at the University of Wisconsin-Madison, has dedicated over twenty years to media and audience research, particularly emphasizing fan studies, television audience research, and other audience-related topics. Jonathan consistently maintains a critical and reflective approach, focusing on antifans, nonfans, and audiences expressing passionately negative emotions toward specific media products. He highlights the opportunities and challenges faced by audience research in the contemporary new media landscape. In this interview, we delve into Jonathan’s academic background, examining the evolution of fan studies through its three waves and exploring the latest advancements in the field. Subsequently, our conversation centers on his latest book, Dislike-Minded: Media, Audiences, and the Dynamics of Taste, which concentrates on a distinct audience type—those openly expressing their “dislike”. We conclude by revisiting “Reviving audience studies”, engaging in a broader reflection on the factors contributing to the decline of the research paradigm and its adaptation within the framework of the new media environment.