数字内容行业的蓬勃发展致使创意自由职业者数量激增，国内自由节目编导群体是其中的重要代表。在本土视听内容生产的情境下，该群体呈现出追逐高等级项目、“经营”个人履历的执业倾向。研究引申了职业自我理论，以质性研究方法揭示出自由节目编导在工作实践中，通过策略性地处理工作连结问题来实现职业认同和自我定位的过程：个体从业者将自由职业的差异化实践经由自雇行为汇集为集体职业想象，又通过“履历”这一可视化较强的声誉资本重新在集体中辨识和定位自身。对自由编导从差异化实践到履历依赖过程的讨论凸显了职业自我建构中动态性、过程性、内生性情境的重要性，研究就此明确了当代创意媒体自由工作者情境自我的核心作用。通过将职业自我置于社会性自我这个更大的范畴中，提升这一概念对当前数字时代不断涌现的新兴职业现象、职业问题的解释力。

The boom in the digital content industry has led to an explosion in the number of creative freelancers, of which the domestic freelance variety shows’ program-director community is a key representative. In the context of local audiovisual content production, this group shows a tendency to pursue high-level projects and manage their personal career portfolios. Drawing on the theory of the Professional Self and using qualitative research methods, the study reveals the process by which freelance program directors strategically address work-linkage issues in their work practices to achieve professional identity and self-positioning: the individual practitioner's differentiated practices of freelancing are aggregated into a collective professional imaginary through the act of self-employment, and then re-identified and re-positioned collectively through the portfolios, which is perceived to be the more visible reputational capital. The discussion of freelance program directors' transition from differentiated practice to portfolio dependent processes highlights the importance of dynamic, processual, and endogenous situations in the construction of the professional selves, and the study clarifies the central role of the Situational Selves in this regard for contemporary creative media freelancers. By placing the Professional Self theory in the larger context of the Social Self view, it enhances the explanatory power of this theory for emerging occupational phenomena and problems in the current digital age.