在新的智能传播环境下，移动媒介的场景化、数字化趋势带来了人类认知、行为方式的变革，并对传统“在场”和“缺席”的概念进行重新整合。物理的、数字化的、多重含义的传播实践赋予身体在场以更多的内涵与社会关联。由此，本文基于“媒介—场景观”、身体意象等理论框架，着力探讨在运动媒介实践中，用户的身体与环境、信息、他者之间产生的新的关联与互动情况，以及在此过程中对其身体认知与想象产生的深刻影响。通过组织半结构化深度访谈并结合运动媒介用户的实践经验，本研究发现：一方面，在技术的参与和推动下，基于“场景化”（包括情绪场景、界面场景、话题场景）的媒介互动在用户身体意象的唤醒、建构、重构环节中发挥了重要的调节作用，其“嵌入”或“延伸”体现了技术或身体的胜利；另一方面，在光、电、声等技术要素的推动下，个体通过“凝视”他者的数据身体以实现对自我数据身体的规训与改造，在这一过程中，生理身体实际上是“缺席”的；同时，运动媒介用户在“媒介—身体—生活”经验不断交织深化的过程中开始对身体主体性进行反思和追问，由此实现了“媒介—生命”体验的激活，被技术切割、驯顺的身体却“更加鲜活”。

Today, the trend of contextualization and datafication has brought about the transformation of human cognition and behavior, and reintegrated the traditional concepts of “presence” and “absence”. Physical, digital and multi-meaning communication practice provides physical presence with more social relevance. Based on theories of “media context”, “media-body conception”, “body image”, this study emphatically discusses the new interaction among body, environment and information. Through semi-structured in-depth interviews, the research found that: in the context of fitness media technology, “contextualization” plays an important role in regulating, constructing and reconstructing users’ body image, and the result of its “embedding” or “extension” reflects the victory of technology or body; driven by technical elements such as light, electricity and sound, individual discipline and transform their data bodies by “gazing” others data bodies, in this process, the physical body is actually “absent”. Meanwhile, users began to rethink the body subjectivity in the process of the continuous interweaving and deepening of the “media-body-life” experience, thus realizing the activation of that. As the result, the cut and docile body becomes “more alive ”.