“普遍联结”定义了数字交往的价值理性，即：在“盖娅”的尺度上寻求团结。如果说信息是传播的起点，那么普遍联结就是交往的信念。本文讨论了几个理论问题：（1）“类生物隐喻”。数字交往的演化哲学是联结主义的，并以系统生物性为方向。（2）“现实虚拟”。数字交往的决定因素仍然是社会与人，而非媒介与技术；现实虚拟的观念意味着，虚拟中所蕴含的现实性决定了虚拟自身。（3）“数字团结”。普遍联结的方向不是整体一律，而是一多共存的数字团结；只有秉持社会公正，才能减少数字排斥。（4）施拉姆曾期望，传播学将消失——作为一个重要的组成部分被吸收到行为科学统一体之中；这或许意味着，新传播学应致力于建设具有生态性、价值理性、超工具性的普遍联结，并进而成为一门基础学科。

Universal connection defines the value rationale for digital association: seek the solidarity on the scale of Gaia. Universal connection is the belief in digital association, just as information is the starting point of communication. This paper discusses the following theoretical issues: (1) Bio-like Metaphor. The evolutionary philosophy of digital association is connectionism and oriented towards systematic biology. (2) Realistic Virtuality. It is still society and people, not media and technology, that determine digital interaction; Reality virtual means the idea that the reality contained in the virtual determines the virtual itself. (3). digital solidarity. The direction of universal connection is not homogeneity, but digital solidarity for coexistence of one and many. Only by upholding social justice can digital exclusion be reduced. (4) Schramm once expected that Communication would disappear, absorbed into the unity of behavioral science as an important component. This may mean that new communication studies should strive to build a universal connection with ecological, value rational, and super-instrumental characteristics, and thus become a fundamental discipline.