创新中国特色新闻传播学的知识体系，必须面向新时代中国的现代化实践和新闻传播实践。中国新闻传播学的学术研究，需要突破“西方理论-中国经验”的思维桎梏， 坚持“将论文写在中国大地上”的学术宗旨。新闻传播学者应深深扎根于本土，把握中国新闻传播实践的全局性和独特性，把握中国新闻传播实践的社会文化脉络和关键前沿议题。只有坚持以总结中国经验、回答中国问题为学术立场，新闻传播学者才能创新具有本土内涵和普遍意义、具有实践关怀和理论追求、具有历史纵深和时代精神的中国特色新闻传播学知识体系。

To innovate the knowledge system of Journalism and Communication with Chinese Characteristics, we must comprehend China's modernization and media practical dimensions in the new era. China’s journalism and communication studies need to break through the boundedness of “Western theory-Chinese experience” and adhere to the academic position of “writing the paper on the land of China”. Chinese media scholars must take root the native land,and comprehend the overall importance, unique nature, sociocultural context, and cutting-edge issues of Chinese media practice. Only by adhering to the academic purpose of summarizing Chinese experience and answering Chinese questions, can media scholars innovate the knowledge system of Journalism and Communication with Chinese Characteristics, which has local implications and universal significance, practical concern and theoretical pursuit, and historical depth and spirit of the times.