平台化社会重建公共价值的可能与可为——兼评《平台社会:连接世界中的公共价值》

席志武, 李辉

国际新闻界 ›› 2021, Vol. 43 ›› Issue (6) : 165-176.

PDF(1656 KB)
PDF(1656 KB)
国际新闻界 ›› 2021, Vol. 43 ›› Issue (6) : 165-176.
书评

平台化社会重建公共价值的可能与可为——兼评《平台社会:连接世界中的公共价值》

作者信息 +

The possibility and feasibility of rebuilding public value in a platform society—— Comment on The Platform Society: Public Values in a Connective World

Author information +
文章历史 +

摘要

互联网平台对人类生活全方位渗透并逐渐成为社会运行的公共基础设施,关于互联网平台的公共价值与规范机制的讨论成为当前全球学界与政策界的热点议题。《平台社会:连接世界中的公共价值》作为西方学界第一本对平台社会的公共性问题进行讨论的著作,不仅具体分析了平台社会的运行机制,而且对西方社会(主要为欧盟)的公共价值所面临的挑战及其规范机制做了深入探讨。该著作对平台社会治理的基础机制、模式和利益相关方的分析,对于我们认识和反思当前的互联网平台治理有重要启迪意义。

Abstract

With the all-round penetration of Internet platforms into human life and gradually becoming the public infrastructure for social operations, discussions on the public value and regulatory mechanisms of Internet platforms have become current hot topics in the global academic and policy circles. “The Platform Society: Public Values in Connective World” is the first book in the Western academia to discuss the public issues of the platform society. It specifically analyzed the platform mechanisms, also comprehensively discussed the challenges and constraint mechanisms of Western society (mainly the EU). The analysis of the basic mechanisms, models and stakeholders of the normative governance of platform society in this book has enlightening significance for us to understand and reflect on the current governance of Internet platforms.

关键词

平台社会 / 公共价值 / 平台机制 / 治理

Key words

the platform society / public values / platform machanism / governance

引用本文

导出引用
席志武, 李辉. 平台化社会重建公共价值的可能与可为——兼评《平台社会:连接世界中的公共价值》[J]. 国际新闻界. 2021, 43(6): 165-176
XI Zhiwu, LI Hui. The possibility and feasibility of rebuilding public value in a platform society—— Comment on The Platform Society: Public Values in a Connective World[J]. Chinese Journal of Journalism & Communication. 2021, 43(6): 165-176
中图分类号:     

参考文献

[1]
白红义(2018). 重构传播的权力:平台新闻业的崛起、挑战与省思. 《南京社会科学》,(2),95-104.
[2]
白红义, 李拓(2019). 算法的“迷思”:基于新闻分发平台“今日头条”的元新闻话语研究. 《新闻大学》,(1),30-44+117.
[3]
陈龙(2020). “数字控制”下的劳动秩序——外卖骑手的劳动控制研究. 《社会学研究》,(6),113-135+244.
[4]
刘新传, 崔啸行(2019). 平台社会短视频传播的技术反思与生态重构. 《新闻战线》,(11),44-46.
[5]
迈尔-舍恩伯格, 库克耶(2013/2013).、 《大数据时代:生活、工作与思维的大变革》(盛杨燕,周涛译). 杭州: 浙江人民出版社.
[6]
史安斌, 张耀钟(2019). 数据之恶:平台媒体的罪与罚. 《青年记者》,(22),77-80.
[7]
孙萍(2019). “算法逻辑”下的数字劳动:一项对平台经济下外卖送餐员的研究. 《思想战线》,(6),50-57.
[8]
汪辉勇(2014). 《公共价值论》. 合肥: 合肥工业大学出版社.
[9]
姚建华(2020). 在线众包平台的运作机制和劳动控制研究——以亚马逊土耳其机器人为例. 《新闻大学》,(7),17-32+121-122.
[10]
张志安, 周嘉琳(2019). 基于算法正当性的话语建构与传播权力重构研究. 《现代传播》,(1),30-36+41.
[11]
Andrew C. (2013). The hybrid media system:politics and power. New York, NY: Oxford University Press.
[12]
Ananny M., & Crawford K. (2016). Seeing without knowing: limitations of the transparency ideal and its application to algorithmic accountability. New Media & Society, 20(3), 973-989.
摘要
Models for understanding and holding systems accountable have long rested upon ideals and logics of transparency. Being able to see a system is sometimes equated with being able to know how it works and govern it—a pattern that recurs in recent work about transparency and computational systems. But can “black boxes’ ever be opened, and if so, would that ever be sufficient? In this article, we critically interrogate the ideal of transparency, trace some of its roots in scientific and sociotechnical epistemological cultures, and present 10 limitations to its application. We specifically focus on the inadequacy of transparency for understanding and governing algorithmic systems and sketch an alternative typology of algorithmic accountability grounded in constructive engagements with the limitations of transparency ideals.
[13]
Aradau C., Blanke T., & Greenway G. (2019). Acts of digital parasitism: hacking, humanitarian apps and platformisation. New Media & Society, 21(11-12), 2548-2565.
The opacity of digital technologies has posed significant challenges for critical research and digital methods. In response, controversy mapping, reverse engineering and hacking have been key methodological devices to grapple with opacity and ‘open the black box’ of digital ecosystems. We take recent developments in digital humanitarianism and the accelerated production of apps for refugees following the 2015 Mediterranean refugee crisis as a site of methodological experimentation to advance hacking as critical methodological interference. Drawing on the work of Michel Serres, we propose to understand digital technologies as ‘parasitic’ and reconceptualise hacking as ‘acts of digital parasitism’. Acts of digital parasitism are interferences that work alongside rather than work against. On one hand, this reworking of hacking advances an agenda for digital methods through reworking hacking for digital humanities and social science research. On the other, it allows us to show how the object of research – humanitarian apps – is configured through platformisation and incorporation within digital parasitic relations.
[14]
Bennett W. L., & Segerberg A. (2012). The logic of connective action: digital media and the personalization of contentious politics. Information, Communication & Society, 15(5), 739-768.
[15]
Bozeman B. (2007). Public values and public interest: counterbalancing economic individualism. Washington, D.C.: Georgetown University Press.
[16]
Couldry N., & Hepp A. (2018). The mediated construction of reality. London, UK: John Wiley & Sons.
[17]
Espeland W. N., & Stevens M. L. (1998). Commensuration as a social process. Annual review of sociology, 24(1), 313-343.
[18]
Fukuyama, F., & Grotto A. (2020). Comparative Media Regulation in the United States and Europe. In Persily N., & Tucker, J.A. (Eds.). Social media and democracy: the state of the field, prospects for reform (pp. 199-219). New York, NY: Cambridge University Press.
[19]
Gerlitz C., & Helmond A. (2013). The like economy: social buttons and the data-intensive web. New media & society, 15(8), 1348-1365.
摘要
The paper examines Facebook’s ambition to extend into the entire web by focusing on social buttons and developing a medium-specific platform critique. It contextualises the rise of buttons and counters as metrics for user engagement and links them to different web economies. Facebook’s Like buttons enable multiple data flows between various actors, contributing to a simultaneous de- and re-centralisation of the web. They allow the instant transformation of user engagement into numbers on button counters, which can be traded and multiplied but also function as tracking devices. The increasing presence of buttons and associated social plugins on the web creates new forms of connectivity between websites, introducing an alternative fabric of the web. Contrary to Facebook’s claim to promote a more social experience of the web, this paper explores the implementation and technical infrastructure of such buttons to conceptualise them as part of a so-called ‘Like economy’.
[20]
Heimans J., & Timms H. (2014). Understanding “new power”. Harvard Business Review, 92(12), 48-56.
[21]
Hutton W. (2017). Are we finally reacting to the supremacy of Facebook and Google? https://www.theguardian.com/commentisfree/2017/mar/26/finally-reacting-disruptive-supermacy-of-facebook-and-google.
[22]
Just N. (2018). Governing online platforms: competition policy in times of platformization. Telecommunications Policy, 42(5), 386-394.
[23]
Nielsen R. K., & Ganter S. A. (2018). Dealing with digital intermediaries: A case study of the relations between publishers and platforms. New media & society, 20(4), 1600-1617.
摘要
The rise of digital intermediaries such as search engines and social media is profoundly changing our media environment. Here, we analyze how news media organizations handle their relations to these increasingly important intermediaries. Based on a strategic case study, we argue that relationships between publishers and platforms are characterized by a tension between (1) short-term, operational opportunities and (2) long-term strategic worries about becoming too dependent on intermediaries. We argue that these relationships are shaped by news media’s fear of missing out, the difficulties of evaluating the risk/reward ratios, and a sense of asymmetry. The implication is that news media that developed into an increasingly independent institution in the 20th century—in part enabled by news media organizations’ control over channels of communication—are becoming dependent upon new digital intermediaries that structure the media environment in ways that not only individual citizens but also large, resource-rich, powerful organizations have to adapt to.
[24]
Moore M. H. (1995). Creating public value:Strategic management in government. Cambridge, MA: Harvard University Press.
[25]
Tony W. (2019). Most Canadians think Big Tech platforms are making society worse, survey finds. https://www.thestar.com/news/canada/2019/10/06/most-canadian-voters-think-big-tech-is-making-society-worse-toronto-star-poll.html.
[26]
van Dijck J., Poell T., & De Waal M. (2018). The platform society:Public values in a connective world. New York, NY: Cambridge University Press.
[27]
van Dijck J., & Rieder B. (2019). The recursivity of internet governance research. Internet Policy Review, 8(2), 1-10.

注释 [Note]

1. “数据化”(datafication)与“数字化”(digitalization)迥然不同,英国学者维克托•迈尔-舍恩伯格(Viktor Mayer-Schönberger)和肯尼思•库克耶(Kenneth Cukier)在《大数据时代:生活、工作与思维的大变革》(Big Data: A Revolution That Will Transform How We Live, Work, and Think)一书中明确指出,“数据化和数字化大相径庭。数字化指的是把模拟数据转换成用0和1标示的二进制码”,而数据化则是“指一种把现象转变为可制表分析的量化形式的过程”(迈尔-舍恩伯格,库克耶,2013/2013:104),数据化不仅可以记录文字信息、收集地理方位,还可以随时通过在线平台获取用户的动态信息、预测用户的情感喜好,跟踪用户的交互活动,将用户所有的线上生活行为进行数据处理和利用。

基金

国家社会科学基金青年项目“平台化社会的信任危机与信任机制建构研究”(20CXW023)

PDF(1656 KB)

Accesses

Citation

Detail

段落导航
相关文章

/