粉丝-明星关系感知的影响因素与作用机理:基于混合方法的研究

晏青, 付森会

国际新闻界 ›› 2021, Vol. 43 ›› Issue (10) : 6-28.

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国际新闻界 ›› 2021, Vol. 43 ›› Issue (10) : 6-28.
本期话题/亚文化研究

粉丝-明星关系感知的影响因素与作用机理:基于混合方法的研究

作者信息 +

Research on Influencing Factors and Mechanism of Fan-Star Relationship Perception: Based on the Mixed Method

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文章历史 +

摘要

近年来,中国粉丝与明星之间形成的拟亲属关系,为考察大众文化生产与传播提供了新的案例和视域。论文在质性研究和已有文献的基础上,提出了影响粉丝-明星关系感知的“双因素假说”,并对这一假说进行验证。通过扎根理论方法发现影响粉丝-明星关系感知的四个维度:明星吸引感、心理满足感、关系卷入度和社会影响度,前两者属于情感因素,后两者属于情境因素。论文通过结构方程模型进一步证实,情感与情境诸因素都对粉丝-明星关系感知具有显著影响,进而提出粉丝-明星关系感知的“情感—情境”双因素模型。研究揭示了拟亲属关系感知的影响因素和机制,为理解粉丝文化的意义逻辑和价值生产提供了新的理论视点。

Abstract

In recent years, the parakin relationship between fans and stars has provided a new case and perspective for investigating the production and dissemination of mass culture in China. On the basis of qualitative research and existing literature, we put forward a “two-factor hypothesis” which influences the perception of fan-star relationship, and verifies these hypotheses. Using the grounded theory method, we found that there are four dimensions influencing the perception of fan-star relationship: the star attraction, psychological satisfaction, relationship involvement and social influence. The first two belong to emotional factors and the latter two belong to situational factors. Through the structural equation model, we further confirm that the factors of emotion and situation have a significant impact on the perception of fan-star relationship, and then put forward the two-factor model of “emotion-situation” of fan-star relationship perception. The research reveals the influencing factors and mechanisms of parakin relationship perception and provides a new theoretical perspective for understanding the meaning logic and value production of fan culture.

关键词

粉丝文化 / 偶像崇拜 / 关系感知 / 拟亲属关系 / 混合方法

Key words

fan culture / idol worship / relationship perception / parakin relationship / mixed method

引用本文

导出引用
晏青, 付森会. 粉丝-明星关系感知的影响因素与作用机理:基于混合方法的研究[J]. 国际新闻界. 2021, 43(10): 6-28
YAN Qing, FU Senhui. Research on Influencing Factors and Mechanism of Fan-Star Relationship Perception: Based on the Mixed Method[J]. Chinese Journal of Journalism & Communication. 2021, 43(10): 6-28

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Star worship is an ever-growing phenomenon around the globe. Across various social media platforms in China, a new idol–fan relationship model has emerged, such that the fans have stepped up from merely worshipping the idols to being able to co-cultivate their idols, including their public images, the scope of their work, and even their personal lives. Based on a grounded theory approach, this study utilized text analysis and in-depth interviews to explore parakin relationships between fans and idols and proposed a dual motivation model to explain the motivations of fans for forming such a relationship. The findings extend current fandom literature by exploring a new front of fan–idol interactions in the context of social media. Theoretical and practical implications are discussed.

基金

国家社会科学重大招标项目“媒体深度融合发展与新时代社会治理模式创新研究”(19ZDA332)
中央高校基本业务经费项目“娱乐传播理论研究:译介、实践与建构”阶段性成果(19JNQM02)

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