长久以来，国内学者将“漂绿”行为等同于媒介文本之中的“漂绿广告”，忽视漂 绿问题背后的主体动因。基于此，本文以行动者网络理论为视角，结合本土实践并梳理 近年来国内外以“漂绿”为主题的重要研究，试图勾勒出这一概念的完整面貌。本研究 首先从网络形成出发，阐释了漂绿行为在本土语境中的特殊性。接下来针对这一领域存 在的概念模糊等问题，对漂绿问题的相关主体进行了责任界定。最后，在联系理论与实 践的基础上，本文梳理了国内外现有关于漂绿的几种研究取向，对于漂绿问题的国内外 监管实践进行了横向对比，并以“碳交易”平台媒体为例提出关注本土漂绿实践的新视 角。本文提出，在消费主义话语日渐兴盛的中国社会，漂绿现象早已跳脱出文本进入到 受众的日常生活实践，关注漂绿问题应当从行动者网络构成的视角出发，综合分析漂绿 问题的多主体成因，以此服务于当下的环境传播实践。

For a long time, domestic scholars have equated “greenwashing” behavior with “greenwashing advertisement” in the media text and neglected the main cause behind the greenwashing. Based on this, this paper, from the perspective of the Actor-Network Theory, combined with local practice and the important research on greenwashing at home and abroad in recent years, tries to outline the complete appearance of the concept. From the perspective of network formation, this study frst explains the particularity of greenwashing behavior in local context. Next, in view of the fuzzy concepts in this feld, the responsibility of the relevant subjects of greenwashing is defned. Finally, on the basis of connecting the theory and practice, this paper sorts out several existing research orientations on greenwashing at home and abroad, makes a horizontal comparison of domestic and foreign regulatory practices on greenwashing, and takes “carbon trading” platform as an example to put forward a new perspective on local greenwashing practices. This paper proposes that, in China where consumerism discourse is ?ourishing , the phenomenon of greenwashing has already jumped out of the text and entered the daily life of the audiences. To pay attention to the problem of greenwashing, we should start from the perspective of the network composition of actors, and comprehensively analyze the multi-agent causes of greenwashing, so as to serve the current environmental communication practice.