作为一种流行于互联网上的新型视听媒介，短视频的崛起或许在媒介史上具有革命 性的意义，它将互联网时代的“自媒体革命”推进到一个新的阶段。短视频媒介是“后 文字时代”的一种平民媒介，它唤醒和激发了普通人的传播本能，促成了福柯所言的 “无名者”的历史性出场。短视频媒介最大的社会价值即其“全民记录”价值。与文字 时代的帝王起居注迥异，短视频时代出现了无数的“平民起居注”，其对社会的影响既 是共时性的，也是历时性的，其历时性影响之一在于它生成了一种新型史料。短视频有 着自身的媒介逻辑和历史社会学效应，其带来的“无名者的出场”并非国家所赐，而是 互联网商业化创新的一种“溢出效应”，这种“溢出效应”可能在历史社会学层面产生 不少“意料外后果”。理解这种“溢出效应”与“非预期后果”，我们需要一种历史的 “后见之明”。

As a new audio-visual medium popular in the Internet, the rise of short video may be revolutionary inmediahistory. Short video is a kind of civilian media in the post-literary era, which awakens and stimulates the communication instinct of ordinary people. The biggest social value of short video is its “public record” value. Different from the imperial notes in the literal age, countless civilian notes appear in this short video age, whose in?uence on the society was synchronic and diachronic. One of the diachronic effects of the short video is that it produces a new kind of historical data, which is very valuable for the study of social history. Short video has its own media logic andhistorical sociological effect, and the appearance of the unknownis not the gift of the power, but a “spillover effect” of Internet commercial innovation. To interpret the medium of short videos, we need a kind of historical hindsight.