短视频平台上的职业可见性:以抖音为个案

陆晔 赖楚谣

国际新闻界 ›› 2020, Vol. 42 ›› Issue (6) : 23-39.

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PDF(8346 KB)
国际新闻界 ›› 2020, Vol. 42 ›› Issue (6) : 23-39.
本期话题:短视频研究

短视频平台上的职业可见性:以抖音为个案

  • 陆晔 赖楚谣
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Occupational Visibility on Short Video Platforms: A Case Study of Tiktok

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摘要

有关互联网可见性的讨论中,职业可见性是其中一个维度:在线视频越来越成为人 们获取可见性、展演职业身份、专业知识和职业技能的重要平台。通过对处于不同职业 声望等级的十类职业共310个抖音用户作为“常规信号”的个人资料自我描述和作为“评 估信号”的短视频内容的职业可见性展演的讨论,本研究发现高职业声望群体和中低职 业声望群体展演职业可见性的方式有显著差异,且可区分为职业知识/技能扩散和情感共 鸣两个职业可见性展演维度,它们共同指向新技术时代中国社会公共生活新的可能。

Abstract

In the discussions of networked visibility, one of the dimensions is occupational visibility: online video is increasingly becoming an important platform for people to gain visibility, to perform occupational identity, knowledge and skills. By discussing the performance of occupational visibility of 310 Tiktok uploaders of ten occupations in career prestige list, and considering both their self-describing profiles as “conventional signals” and their short video contents as “assessment signals”, this study fnds that there are signifcant differences to perform occupational visibility between high career prestige group and others. There are two dimensions of the performance, the diffusion of professional knowledge or skill and the emotional resonance, which toward the civil life of China in the era of new technology.

关键词

可见性 / 展演 / 职业声望 / 常规信号 / 评估信号

Key words

Visibility / Performance / Career prestige / Conventional signals / Assessment signals

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陆晔 赖楚谣. 短视频平台上的职业可见性:以抖音为个案[J]. 国际新闻界. 2020, 42(6): 23-39
Occupational Visibility on Short Video Platforms: A Case Study of Tiktok[J]. Chinese Journal of Journalism & Communication. 2020, 42(6): 23-39

基金

本文系教育部人文社科重点研究基地重大项目“数字移动时代的都市民众媒介行为 与地理空间”(项目批准号:17JJD860001)的阶段性成果,同时得到“复旦大学新闻学院一流学科建设项目”支持。

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