PDF(8346 KB)
PDF(8346 KB)
PDF(8346 KB)
短视频平台上的职业可见性:以抖音为个案
Occupational Visibility on Short Video Platforms: A Case Study of Tiktok
In the discussions of networked visibility, one of the dimensions is occupational visibility: online video is increasingly becoming an important platform for people to gain visibility, to perform occupational identity, knowledge and skills. By discussing the performance of occupational visibility of 310 Tiktok uploaders of ten occupations in career prestige list, and considering both their self-describing profiles as “conventional signals” and their short video contents as “assessment signals”, this study fnds that there are signifcant differences to perform occupational visibility between high career prestige group and others. There are two dimensions of the performance, the diffusion of professional knowledge or skill and the emotional resonance, which toward the civil life of China in the era of new technology.
Visibility / Performance / Career prestige / Conventional signals / Assessment signals
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