本文以北京市60岁以上使用微信朋友圈的老年群体作为研究对象，使用整合型技 术接受和使用理论模型（UTAUT）作为理论框架，通过结构方程模型对老年群体使用 微信朋友圈的意愿与行为进行分析。研究发现，影响老年群体微信朋友圈使用行为关 键的两个潜变量是使用意愿和数字反哺；在影响使用意愿的潜变量中总效应最高的两 个潜变量依次是子代社会经济地位、社群影响，而风险感知与使用意愿呈负效应；在 影响使用行为的潜变量中，使用意愿、子代社会经济地位和数字反哺意愿是效应最高 的潜变量。在此基础上，本文延展和构建了老年群体的新技术使用UTAUT模型。

In this paper, the elderly people over 60 years old in Beijing who use WeChat Moments as the research object, using the integrated technology acceptance and use theoretical model (UTAUT) as the theoretical framework, through the structural equation model to analyze the willingness and behavior of the elderly people to use WeChat Moments. The research found that the two potential variables that affect the use behavior of WeChat Moments are the use of WeChat Among the potential variables that affect the use intention, the two potential variables with the highest total effect are the social and economic status and community in?uence of the offspring, while the risk perception and the use intention have negative effects. Among the potential variables that affect the use behavior, the use intention, the social and economic status of the offspring and the digital feedback intention are the potential variables with the highest effect. On this basis, this paper extends and constructed a new technology using UTAUT model for the elderly.