PDF(11655 KB)
PDF(11655 KB)
PDF(11655 KB)
阿里巴巴的进化史与小资本主义的平台化:对本土语境平台化的考察
The Evolution of Alibaba and the Platformization of Petty Capitalism: Contextualizing the Local Platformization
Digital platforms have expanded vastly in China. Taking Alibaba as an example, this article reflects the limitations of Western-centric platform studies and interrogates how platformization takes place in a Chinese context. To analyze the evolution process of Alibaba, it takes the local tradition of petty capitalism as an entry point and builds an integrated framework including the state, small and medium enterprises (SMEs), venture capitals, and platform mechanisms. Based on the structural tension between the state and SMEs, Alibaba has expanded greatly by changing its relationships with the state, SMEs, venture capitals, and platform mechanisms. The integrated framework, with emphases on contextualization, historicization, and the dynamics between actors, breaks the standardized narratives of Western-centric platform studies and contributes a new approach to platformization in nonWestern societies.
平台研究 / 小资本主义 / 阿里巴巴 / 平台化 / 本土语境
Platform studies / Petty capitalism / Alibaba / Platformization / Local context
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