从社会建构论的角度来看，人的情绪虽然以生物性反应为基础，但主要是社会建 构的结果。文化和语言是建构情绪的重要手段。个体情绪借助语言在社会网络间传播，实质是一场以情绪理解为内核的群体情感互动仪式。互联网群体传播帮助人们通 过建立弱关系扩大社会网络，促进个体情绪在传播范围上的量变和情绪性质上的质变，形成社会情绪型舆论。网络语言具有表层和深层双重情绪基因，通过模因复制进 行群体传播。在此过程中，网络语言具有三重效应：一是凝合效应，促进深层情绪整合，形成社会舆论；二是转移效应，其表层的娱乐性、游戏性特征能推动情绪转化，疏导社会舆论；三是沉淀效应，累积社会情绪氛围，沉淀社会参与基因，建构网络语言所诞生和维护的社会文化。

From the perspective of social constructivism, human emotions are based on biological reaction, but they are mainly the result of social construction. Culture and language are important means of emotional construction. The communication of individual emotions in social network through language is essentially the group emotional interaction ritual with emotional understanding as the core. By setting up weak ties, the Internet group communication helps expand people’s social network and promote quantitative change of individual emotions in communication scope and qualitative change of emotional property, thus forming social emotional public opinion. The internet language with dual emotional genes at superfcial and deep layers realizes group communication through meme duplication. In this process, the internet language has three effects: cohesive effect, which can promote deep emotional integration and form social public opinion; transference effect, which can promote emotion conversion and guide public opinion with its superfcial entertainment and game characteristics; and sediment effect, which can construct the social culture borne and maintained by the Internet language by accumulating social emotion climate and depositing social participation genes.