作为世界上最大跨国媒体集团的创始人以及主要股东，鲁伯特·默多克本人也成为 解读媒介权力的一个典型对象。他自成体系的意识形态价值观和商业目的水乳交融，从 20世纪80年代以来持续推进媒介“去管制化”，在全球建立起庞大的媒体帝国版图。互 联网时代，随着新自由主义在全球范围内不断遭遇质疑和挑战，以及更多力量介入媒体 行业，默多克的媒介权力也受到一定的削弱，但其长期培育起来的保守主义知识生产体 系，依然会继续深度卷入政策、法律的制定和修改过程之中。基于此，从知识建构与观 念生产的视角重新审视默多克的媒介权力，有助于更深入地剖析和批判资本主义社会媒 介权力对意识形态的控制，推进数字化背景下全球媒介治理体制的转型。

Rupert Murdoch, the founder and the major shareholder of the world’s largest multinational media group, has become a dominant subject in the research of media power. The interlocking of his ideological values and commercial purposes plus his constant effort of “de-regulation” since the 1980s has given to the rise of a huge media empire which reaches out to the whole world. In the internet age, Murdoch’s media power is weakened by the challenges imposed on neo-liberalism and the entry of new players in this industry. Nevertheless, his conservative knowledge production system that he has long developed secures his involvement in the formulation and revision of policies and laws. Therefore, a new look at Murdoch’s media power from the perspective of knowledge construction and idea production sheds lighter on the control of capitalist media power on ideology and advances the transformation of global media governance system in the digital context.