针对当下网络谣言和网络暴力之间频繁融合演化，加剧破坏舆论生态的现实，本研 究采取传播效果研究的视角，从个体层面上，探索了网络谣言向网络暴力演化过程中的 影响因素及其之间定量的作用关系。通过对821位网民心理和行为数据的结构方程模型分 析，研究发现：契合网民道德焦虑，并能激发网民多元、复合道德情绪的网络谣言，能 够使网民形成对相关主体的消极道德判断，进而使网民实施网络暴力行为。这些网络谣 言也由此演化为网络暴力。 其中，对网络谣言相关主体的消极道德判断是演化过程的关键中介。四类道德情绪 线索和三类道德推理依据是促使演化的信息因素。在两个递进的演化阶段里，道德标 准、道德情绪、道德推理低理性和道德推脱等网民的道德心理因素也起到了显著的中介 作用和协同影响。 由此，研究揭示了网民在消极舆论活动中具有道德审判和道德伪善的倾向。认为整 合了多种社会焦虑的道德焦虑，以及表现为道德推脱的自我道德优越感，是演化活动的 心理根源。研究还通过证明网络谣言的原生属性与演化属性之间的对应关系， 指明了网 络谣言向网络暴力演化的自然性和必然性。最后基于研究成果既提示了进行专向治理的 必需和亟需，也启示了辩证应对的原理与方法。

Online rumors and cyber-bullying both are identifed as a widespread, persistent, and serious problem, raising both social and educational concerns. Moreover, a current trend shows that there may is relationship between them. More cyber-bullying is provoked by online rumors. This phenomenon leads to precarious consciousness towards the cyber eco-ethics. This study uses CSS(Computational social science) method to investigate the effects of online rumors on cyber-bullying, and to generate a theoretical model and mechanism to explain how online rumors in?uences cyber-bullying. Results reveal that:1.There're signifcant relation between online rumors and cyber bullying. And the association between them is mediated through moral judgment. 2. The negative moral reasoning and moral emotion indices implied in the rumors are input factors, which generate severe moral condemnation and then give rise to cyber-bullying. 3. Moreover, several signifcant shared predictors, such as moral emotion, moral disengagement, were identified as important factors in the model for designing effective prevention and intervention programs. The Practical implications of the fndings for future intervention, into encourage a healthy web ecosystem, were brie?y discussed.