智能时代的新内容革命

彭兰

国际新闻界 ›› 2018, Vol. 40 ›› Issue (6) : 88-109.

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国际新闻界 ›› 2018, Vol. 40 ›› Issue (6) : 88-109.
网络传播研究

智能时代的新内容革命

  • 彭兰
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A New Revolution of Content Industry in the Age of Intelligence

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摘要

智能化技术正在进入内容行业,并促使内容生产、分发、消费等全面升级,其主要 表现为:以智能化驱动的内容生产2.0,以算法为核心的内容分发2.0,个性化与社交化交 织、消费与生产一体的内容消费2.0。智能时代也重新定义了三者的关系,生产、分发与 消费三者之间的界限日益模糊,三者相互渗透、相互驱动。而集成了内容生产、分发与 消费的平台,也在逐步构建全新的内容生态。这些共同推动了一场新内容革命。

Abstract

The ingress of artificial intelligence and other technologies into content industry is resulting in upgrading of content production, distribution and consumption. Driven by intelligent technology, content production 2.0 brings reforms of all links in the production chain. With the use of intelligent algorithm, content distribution 2.0 is changing content disseminating mechanism. And in content consumption 2.0, users’ information consumptions are affected both by personalized needs and socialized circumstances, and as prosumers, their consumption and production behaviors are always bound together. The relationships among content production, distribution and consumption are also redefned, with mutual penetration and blur of previous boundaries. Platforms which integrate production, distribution and consumption together, are reconstructing the ecology of content industry. All these changes lead to a new revolution of content industry.

关键词

人工智能 / 智能化媒体 / 算法 / 内容平台

Key words

Artifcial Intelligence / Intelligent media / Algorithm / Content Platform

引用本文

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彭兰. 智能时代的新内容革命[J]. 国际新闻界. 2018, 40(6): 88-109
A New Revolution of Content Industry in the Age of Intelligence[J]. Chinese Journal of Journalism & Communication. 2018, 40(6): 88-109

基金

基金项目:作者与“今日头条”合作研究,清华大学新闻与传播学院学术创新项目 “计算传播学视野下的新媒体研究”成果。

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