在当今这个从“分化”转向“融合”的学术研究时代，包括传播学和符号学在内的中国人文社会科学都面临解构与重构的危机与契机。若要突围重生，需以一种超学科的视野，在广阔和深厚的学术资源中相互借力，形成合力。由此，在学术性、工具性和实践性三重逻辑驱使下，传播学与符号学必然联盟。而传播符号学作为二者交叉融合所生成的研究范式，同样需要寻求新的超越。只有在把握现有研究成果的基础上对何为应然进行不断的追问，传播符号学才有可能真正作为。

In the modern era of academic research from “differentiation” to “integration”, the Chinese humanistic and social sciences including communication and semiotics face the crisis and opportunities of deconstruction and reconstruction. How to break through and renew requires a transdisciplinary perspective, which meecns borrowing strength among broad and profound academic resources and to form joint forces. Under this background, driven by the triplex logic including technicality, instrumental nature and practicability, the communication and semiotics are destined to ally with each other. As a research paradigm formed from the integration of communication and semiotics, communication semiotics also needs to seek new transcendence. Only by keeping questioning what “ought-to-be” is on the basis of grasping the current academic achievements can communication semiotics have the possibility to make a difference.