新媒体的广泛应用，在降低媒介使用门槛的同时也带来了媒体记忆的多元，更为从媒体中窥探集体记忆提供了方便。以往关于媒体记忆研究更多地使用定性方法，从对被纪念者的评价视角着手反观社会现实，而较少从纪念内容间存在的差异处探究被记忆者的社会资本。本文使用词频分析、对比分析法，从社会资本的视角切入，关照了甘惜分与宁树藩先生媒体记忆差异，认为个人社会资本、桥连社会资本、黏连社会资本和象征社会资本为两人间的媒体记忆差异提供了一个解释的视角。研究认为，学者生前累积的个人社会资本的丰厚程度，其传人在学术界产生的影响力，他们的社会关系以及与此相关的规范程度，及其自身制造象征社会资本的能力都能够影响到媒体记忆。

The use of new media, makes the audience have more opportunities to access media and makes the media memory more diverse. From the media memory we can find the content of collective memory. Qualitative methods, frequently used in media memory studies, usually aim to rethink society through the perspective of evaluation on those who were memorialized. Few researches bring home to the social capital of those who were memorialized by comparing difference of memorial contents on media. This paper uses word frequency analysis and comparative method, focusing on the difference of media content in memorial of Gan Xifen and Ning Shufan through the theoretical perspective of social capital. Individual social capital, bridging social capital, bonding social capital and symbol social capital, as discussed in this paper, could offer an explanation on these differences.