随着移动互联网的快速发展，公众的媒体接触行为发生了很大变化，并因此对政府形象的构建产生影响。本研究通过对北京市居民展开随机问卷调查，探索公众新媒体接触行为对政府形象构建的影响程度和影响路径。研究发现，目前公众在获取政府相关信息时，更多依赖新媒体渠道；公众接触官方新媒体的频率对政府形象有正面效果。此外，在影响路径方面，除了直接影响，新媒体接触还可通过引起公众对官方媒体信任的变化，间接对政府形象的构建产生影响。

The prevalence of mobile internet and social media have changed how people consume media product and how the government constructs public image. By analyzing an online survey on Beijing residents, this article explores the effect of new media consumption on the government image as well as the mechanism of such effect. This research discovers that when inquiring information from the government, people prefer new media channels. The exposure of new media predicts the positive evaluation on the government’s performance.Such in?uence is mediated by the trust level towards government offcial media.