本文聚焦于社会化媒体效果测量及其评估过程中的具体指标，对国内外相关研究进 行综述。文章首先从传播学、社会学、计算机网络科学等多学科视角出发，对社会化媒 体效果测量评估研究的现状进行了总结，指出现有研究中存在的问题和局限，继而在此 基础上尝试提出一套目标导向的社会化媒体效果测量指标体系。最后，文章对社会化媒 体效果测量与评估的未来研究思路提出几点建议。

The article reviews previous literature published in both English and Chinese on media effects and social media measurement in past decades. Having adopted different perspectives from communication, sociology and computer science, the article provides a multi-disciplinary landscape of the metrics used to gauge social media effect, and points out the areas of growth on this topic. Based on the literature, a goal-oriented social media measurement structure is proposed, and suggestions of future research on social media measurement are discussed in the last part of the article.