社交媒体健康信息的语义分析: 以推特上癌症相关推文为例

韩纲 朱丹 蔡承睿 王文

国际新闻界 ›› 2017, Vol. 39 ›› Issue (4) : 44-62.

PDF(2147 KB)
PDF(2147 KB)
国际新闻界 ›› 2017, Vol. 39 ›› Issue (4) : 44-62.
本期话题:大数据方法与传播学研究

社交媒体健康信息的语义分析: 以推特上癌症相关推文为例

  • 韩纲,美国爱荷华州立大学Greenlee新闻与传播学院副教授,电子邮件:ghan@iastate.edu。 朱丹,美国爱荷华州立大学商学院信息系统系教授。 蔡承睿,美国爱荷华州立大学工程学院博士。 王文,美国爱荷华州立大学人类科学学院人类发展与家庭研究系博士研究生。 Talking about
作者信息 +

Talking about Cancer on Twitter: Health Semantics and Social Media

  • HAN Gang (Kevin) is an associate professor at Greenlee School of Journalism and Communication, Iowa State University. Email: ghan@iastate.edu. ZHU Dan is a professor at College of Business in Iowa State University. CAI Chengrui is a Ph.D. at College of Engineering in Iowa State University. WANG Wen is a doctoral student at College of Human Sciences in Iowa State University.
Author information +
文章历史 +

摘要

本研究报告了对主流微博客社交媒体——推特(Twitter)16天内与癌症相关话题的 语义分析。研究共收集了269万余条与癌症有关的推文(tweets),并创建了包含223 条 关键词的分类法(taxonomy)。依照推文的频率、周期、同步出现和情绪因素,分析了 超过 113万条由该分类筛选的推文并进行可视化呈现。研究结果发现:(1) 可以从推特 社交信息中检测到的、有助呈现癌症相关议题的最显见的关键词;(2) 癌症相关推文的 “每周两天” 的频率高峰;这种节奏在很大程度上受到突发新闻或新闻事件的影响; (3) 由与乳腺癌、肺癌和前列腺癌相关的推文中的关键词汇的同步呈现构成的语义网 络(semantic network),以及 (4) 表达对癌症的积极或消极情绪的情感网络(sentiment network)。同时,本文对研究的潜在理论意义和实际应用进行了讨论。

Abstract

This study reports a semantic analysis of cancer-related conversation in Twitter during a 16- day period. More than 2.69 million tweets related to cancer were collected. Taxonomy consisting of 223 cancer-related key terms were created and developed. More than 1.13 million tweets filtered with the taxonomy were analyzed and visualized, in terms of the frequency, periodicity, co-occurrence and sentiments. Findings report (1) the most visible keywords, which partially illustrate the topics and message relevant to cancer, detectable from social streaming in Twitter; (2) a two-day-of-week rhythm with frequency of cancer-related tweets, which was highly influenced by breaking news or news events; (3) the key terms co-occurrence in tweets concerning breast cancer, lung cancer and prostate cancer, and (4) a sentiment network that comprises both positive and negative feelings or concerns about cancer. The potential theoretical contributions of this project and its practical implications are also discussed.

关键词

社交媒体 / 推特 / 健康信息 / 语义分析 / 大数据 作

Key words

social media / Twitter / health informatics / semantic analysis / big data

引用本文

导出引用
韩纲 朱丹 蔡承睿 王文. 社交媒体健康信息的语义分析: 以推特上癌症相关推文为例[J]. 国际新闻界. 2017, 39(4): 44-62
HAN Gang (Kevin) ZHU Dan CAI Chengrui WANG Wen. Talking about Cancer on Twitter: Health Semantics and Social Media[J]. Chinese Journal of Journalism & Communication. 2017, 39(4): 44-62
中图分类号:     

参考文献

 

基金

 

PDF(2147 KB)

Accesses

Citation

Detail

段落导航
相关文章

/