网络社会中的“媒介化”问题: 理论、实践与展望

周翔 李镓

国际新闻界 ›› 2017, Vol. 39 ›› Issue (4) : 137-154.

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国际新闻界 ›› 2017, Vol. 39 ›› Issue (4) : 137-154.
网络传播研究

网络社会中的“媒介化”问题: 理论、实践与展望

  • 周翔,武汉大学新闻与传播学院教授、博士生导师,湖北省楚天学者特聘教授。主要 从事新媒介发展、国际传播和方法论研究。电邮:juliewuhan@163.com。 李镓,四川外国语大学新闻传播学院讲师。电邮:windylijia@163.com。
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“Mediatization” in Network Society: Theory, Practices and Prospects

  • Zhou Xiang, a professor at the School of Journalism and Communication, Wuhan University, and honored with “Chutian scholar” distinguished professor of Hubei province. Her research interests include new media development, international communication and research methodology. E-mail: juliewuhan@163.com. Li Jia, a lecturer at the School of Journalism and Communication, Sichuan International Studies University. E-mail:windylijia@163.com.
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摘要

在媒介渗透的社会背景下,媒介化成为最能够体现媒介重要性的概念之一,也是媒介 研究的新路径。本文基于文献爬梳与反思,辨析媒介化与中介化的差异,阐释作为元过程 的媒介化所蕴含的媒介逻辑,并进一步从网络社会中的日常生活实践角度出发来理解和分 析媒介化的社会空间表征及其向网络化逻辑延伸等问题。本文认为,传统的媒介逻辑本质 上是一种以时间面向为主导、以传播效果为目标的单向技术逻辑,而网络化逻辑在很大意 义上是基于日常生活的以空间面向为主导的多元实践逻辑。网络使得社会空间、心灵空间 和物理空间产生套叠和分离。网络社会表面上是媒介技术延伸的结果,其实质却是社会互 动关系的投射。未来的媒介研究应聚焦如何联结网络空间中的互动关系,探索打通时间和 空间问题的路径。

Abstract

With the permeation of media, the concept of mediatization has become one of the most important notions reflecting the significance of media and a new paradigm of media studies. This paper makes a distinction between the two concepts of mediatization and mediation, and explains the meaning of media logic that the mediatization as a meta-process contains. Moreover, the space representations of the mediatized society and the extension of media logic to networking logic are discussed from the point of view of daily life in the network society. The mediatized system of social space has changed with the networking connectivity of information. Traditional media logic is in essence uni-directional time-oriented technological logic aimed at communication effects, while networking logic to a great degree is a multi-dimensional space-oriented logic based on daily life practices. The Internet makes social space, mind space and physical space nested and separated. Seemingly as the result of the extension of media technologies, the network society is actually the projection of social interaction. Future research shall pay attention to how to connect interactive relationships in network space and how to integrate the issues of time and space.

关键词

媒介化 / 媒介逻辑 / 空间 / 网络化逻辑 / 网络社会

Key words

mediatization / media logic / space / networking logic / network society

引用本文

导出引用
周翔 李镓. 网络社会中的“媒介化”问题: 理论、实践与展望[J]. 国际新闻界. 2017, 39(4): 137-154
ZHOU Xiang, LIJia. “Mediatization” in Network Society: Theory, Practices and Prospects[J]. Chinese Journal of Journalism & Communication. 2017, 39(4): 137-154
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基金

本文为教育部人文社会科学重点研究基地重大项目“互联网信息生态环境下我国国际 传播影响力研究”(项目编号:14JJD860001)的前期成果之一。

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