新媒体时代是注意力资源稀缺的时代。为了博眼球、求关注，以自媒体为主的社会化新媒体各尽所能，不乏以粗俗、色情、暴力等另类内容寻求爆点，使用夸张标题、露骨图片制造轰动效应、获得经济效益等举动。2017年6月，是网民们称为“互联网开始变天了”的月份。2017年6月1日《中华人民共和国网络安全法》开始实施，6月初， “千万大号咪蒙”被禁言，“全民星探”“中国第一狗仔卓伟”等违规账号已在全网多平台被关闭。《中华人民共和国网络安全法》规定：任何个人和组织不得利用网络从事侵害他人名誉、隐私、知识产权和其他合法权益等活动（刘扬，2017）。但是法律能处理的往往只是一小部分案件，互联网空间要真正实现“清朗”，需要的是各媒体对真实（truth）、人的尊严（human dignity）和非暴力（non-violence）（Clifford G. Christians， 2010：6-20）等媒介伦理的倡导以及各监管部门的监管和道德干预。被誉为“媒介伦理之父”克利福德·G·克里斯琴斯教授就新媒体时代的媒介伦理与道德干预这一话题接受了作者的访谈，从媒介伦理研究的角度分析了从传统媒体时代到新媒体时代媒介伦理研究议题的流变，提出在“人人都有麦克风”、基于全球传播的新媒体时代“真实、人性、非暴力”仍然是具有普世价值的道德标准，尽管在新媒体时代媒介伦理遇到更多的挑战，但仍要大力倡导媒介伦理，并对不符合媒介伦理的传播现象进行道德干预。

An earlier version was published in Media Ethics Magazine, Spring 2017, as “Media Ethics in the New Media Age: An Interview with Clifford Christians”. (www.mediaethicsmagazine.com). Interview Background Media ethics which are the basic requirements of morality to the mass media, media institutions, media practitioners and their audience are the values and principles of the main body of the media and the process of the media in information dissemination and exchange activities. The era of new media is an era of scarcity of attention resources. In order to seeking attention, some of self-media based social media did not obey media ethics principles. They communicated with vulgar, pornography, violence and other offbeat content to crate hot spots, with sensational headlines, provocative photos for sensation and economic benefits. It is said that the Internet began to change from June of 2017. On June 1, 2017, the Cybersecurity Law of the People's Republic of China came into effect. At the beginning of June, “Mimeng”, who was said to have ten million followers, was banned to post. “National Scout” “Chinese No.1 Paparazzo, Zhuo Wei”, and other illegal accounts were closed on different platforms all over the internet world. The Cybersecurity Law of the People's Republic of China stipulates that no individual or organization may use the Internet to engage in activities that infringe upon other people's reputations, privacy, intellectual property rights and other lawful rights and interests. But the law can only handle a small part of the cases. To truly realize the “clear space” of the internet, the supervision and intervention by regulatory departments and advocate by the media of media moral ethics of truth, human dignity and non-violence are necessary, Clifford G. Christians, 2010, 6-20. Prof. Clifford. G. Christians, regarded as the father of media ethics research, has received an interview with the author about the topic of media ethics of new media and moral intervention. He analyzes the media ethical issues of media ethics research from traditional media era to new media era, believes that “truth, humanity and non-violence” are still the universal moral standards, though faced with more challenges in media ethics of the new media era, and still advocate media ethics principle and moderate intervention in the anomie of media ethics.