本研究对140篇关于大众传媒意识形态研究的期刊论文进行了定量统计和归纳分析，主要考察样本文献的研究立场、对意识形态概念的界定、研究主题的分布、对大众传媒意识形态机制的分析。研究发现，中国的大众传媒意识形态研究存在着双重标准、对意识形态背后的权力-利益关系关照不足、研究主题分布失衡等问题；但与此同时，该研究领域的体系轮廓已经初显。中国学界对大众传媒的意识形态机制有着多元认识，研究方法和视角也呈现多样化，形成了一些较为成熟的结论，并尝试用温和批判的研究思路来改写“对内行政主义”的格局。

This study analyzes 140 papers on ideology of mass media, using quantitative categorization and induction methods. Four main aspects of these papers are examined, namely, research standpoint, definition of “ideology”, distribution of research topics and an analysis of mass media’s ideological mechanism. This paper argues that domestic studies have several shortcomings, including dual academic standards, insufficient analysis of the power relations behind ideological phenomena, and uneven distribution of research themes. Meanwhile, this research area shows tendencies of systematization: Chinese academics have obtained a diversifed understanding of mass media’s ideological function, and put forward some comparatively mature conclusions. While varied research methods and research perspectives are adopted, scholars endeavor to rewrite the status quo of “the dominance of administrative paradigm in domestic mass media study” by applying constructive criticism.