政府官方微博:形似公共领域和次私密领域的集合体

尹连根 黄敏

国际新闻界 ›› 2016, Vol. 38 ›› Issue (5) : 31-51.

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PDF(2148 KB)
国际新闻界 ›› 2016, Vol. 38 ›› Issue (5) : 31-51.
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政府官方微博:形似公共领域和次私密领域的集合体

  • 尹连根,深圳大学传媒与文化发展研究中心副主任,深圳大学传播学院教授。电邮:root.yin@szu.edu.cn。黄敏,浙江传媒学院话语与传播研究中心教授,浙江省“钱江学者”特聘教授。基金项目名称:浙江省哲社规划项目“基于民族认同感的两岸媒体抗日集体记忆话语研究”(编号16NDJC166YB)。
作者信息 +

Governmental Weibos: A Combination of Public Sphere in Appearance and Pseudo Private Sphere

  • Yin Liangen is the vice director of the Center for Media and Social Change, Shenzhen University, professor at the School of Communication, Shenzhen University. Email: root.yin@szu.edu.cn. Huang Min is a professor of Research Center for Discourse & Communications, Zhejiang University of Media & Communications; chair professor of Qianjiang Scholar of Zhejiang Province. Project's Name: Philosophy and Social Science Research Project of Zhejiang Province “The Study of Anti-Japanese Collective Memory Discourses Based on National Identity in the Media across Taiwan Strait" (project number: 16NDJC166YB).
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摘要

为弥补现有政务微博文献中公共领域视角研究的缺失,本文以“北京发布”、“上海发布”、“南京发布”、“中国广州发布”、和“成都发布”等粉丝数位居全国前列的五城市的政府官方微博为研究对象,来探讨政府官方微博在公共领域方面所呈现的特性。本研究发现政府官方微博并非以政务为主,而代之以生活、文娱、人生况味等资讯类信息和感言类讯息;其内容的特色是便民,形式的特色是亲民,诉求的是以民为本,以建构百姓生活顾问式的次私密领域;使得政务微博具有“公”的形式与“私”的实质,成为形似公共领域和次私密领域的集合体。不过,网民们所在意于政府官方微博的恰恰是其公共性及其媒体属性,他们利用政府官方微博的评论区域,时而质疑公权力,时而对信息进行反向解读,形成对抗性公共空间。

Abstract

To make up for a lack of public-sphere-orientated research in current literature on political Weibo, this article takes as examples the governmental Weibos of five municipal governments including Beijing, Shanghai, Nanjing, Guangzhou and Chengdu, whose fans numbers are ranked at the top among Chinese governmental Weibos, and explores what characters regarding the perspective of public sphere the governmental Weibos have shown. It finds that the governmental Weibos are not dominated by governmental affairs, but the information for daily life, entertainment or those ‘Chicken Soup’ for the soul instead. The content of governmental Weibos aims at facilitating the people's life; their narrative styles are friendly to the people; their political appeal is to make a people-centered myth. Ultimately, a second intimate sphere targeting life counseling is constructed, making governmental Weibos be ‘public concerns’ in appearance but ‘private concerns’ in essence which in turn become a combination of public sphere in terms of its form and second intimate sphere with regard to its substance. Nonetheless, what netizens are concerned about regarding the governmental Weibos are exactly their publicity and the nature of media. By taking advantage of the comment sections of governmental Weibos, netizens question the public authority, or interpret Weibos' content reversely, so that a counter-public space emerges.

关键词

政务微博 / 公共领域 / 次私密领域 / 对抗性公共空间 / 文本分析

Key words

governmental Weibo / public sphere / intimate sphere / counter-public space / text analysis

引用本文

导出引用
尹连根 黄敏. 政府官方微博:形似公共领域和次私密领域的集合体[J]. 国际新闻界. 2016, 38(5): 31-51
Yin Liangen Huang Min. Governmental Weibos: A Combination of Public Sphere in Appearance and Pseudo Private Sphere[J]. Chinese Journal of Journalism & Communication. 2016, 38(5): 31-51

基金

基金项目名称:浙江省哲社规划项目“基于民族认同感的两岸媒体抗日集体记忆话语研究”(编号16NDJC166YB)。


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