作为一种案例导向的研究方法，定性比较分析（QCA）在最近二十多年中已在社会科学研究中领域得到普及和应用。本文对这一方法的研究逻辑、适用情境进行了介绍及分析，并就其在新闻传播研究中的应用前景予以展望。文章同时介绍了该方法的操作步骤，以期将其引入到新闻传播学的研究中，拓展现有的方法论体系。

As a case orientation research method, Qualitative Comparative Analysis (QCA) has been widely spread and applied on social science research in recent 20 years. In this article, first we had an introduction and analysis on its research logic and applicable environment, then four research orientations were proposed to envision the application prospects of QCA in the field of journalism and communication. Based on these steps, we finally introduce its operation steps and hope to bring this method to more research on journalism and communication, therefore our methodology will be expanded and enriched.