新媒体环境下的主持传播格局演变

高贵武 刘娟

国际新闻界 ›› 2016, Vol. 38 ›› Issue (3) : 6-19.

PDF(1647 KB)
PDF(1647 KB)
国际新闻界 ›› 2016, Vol. 38 ›› Issue (3) : 6-19.
本期话题

新媒体环境下的主持传播格局演变

  • 高贵武,中国人民大学新闻与社会发展研究中心研究员,新闻学院副教授。电邮:gaoguiwu@ruc.edu.cn。刘娟,中国人民大学新闻学院2014级硕士研究生。本成果为国家社科基金项目“新媒体环境下的中国主流媒体声誉管理研究”前期成果(项目批准号:14BXW063)。
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The Evolutionof the Patternof the Host Communication in the NewMedia Environment

  • Gao Guiwu is a associate professor at the School of Journalism, Renmin University of China. He is the research fellow at Research Center of Journalism and Social Development. Liu Juan is a master candidate at the School of Journalism, Renmin University of China. This paper is subsidized by the social science research fund of China (project number: 14BXW063).
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摘要

作为广播电视媒体重要传播样态的主持传播,如今在新媒体环境下正呈现出新的特点,其发展态势和构成格局也在悄然发生变化。本文通过对国内主持传播领域新现象和新特点的梳理,分析了新媒体环境下主持传播的基本格局,并对其新的特征及发展态势作了总结。

Abstract

Being an important part of the radio and television communication activities, host communication now is showing some new features in the new media environment,which composition is also quietly changing. Based on the new phenomena of the domestic host communication, the research targets on analyzing the basic pattern of host communication, and summarizes its new features and development trend in the new media environment.

关键词

新媒体 / 节目主持人 / 主持传播

Key words

new media / hosts / host-communication

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导出引用
高贵武 刘娟. 新媒体环境下的主持传播格局演变[J]. 国际新闻界. 2016, 38(3): 6-19
GAO Guiwu, LIU Juan. The Evolutionof the Patternof the Host Communication in the NewMedia Environment[J]. Chinese Journal of Journalism & Communication. 2016, 38(3): 6-19

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