漂绿广告是虚假的绿色广告。漂绿广告利用环保诉求，误导消费者，掩饰原本不符合, 甚至违背可持续发展理念的企业行为或产品形象。消费者缺乏环保知识,以及信息不对称是漂绿广告盛行的重要原因。本研究关注，告知消费者漂绿广告的虚假信息，是否对广告效果有影响，是否可以增强其对漂绿广告及企业的辨识和抵制。本次实验研究测试了漂绿背景信息接触，对七种常见虚假环境诉求类型的广告效果的影响，为反漂绿治理提供实证依据。

In greenwash ads, environmental claims are deceptively made to portray polluting companies as environmentally friendly or to promote their products. In this study, we categorized seven deceptive environmental claims in greenwash ads. An experiment is conducted to test if better informing may help consumers to discern the claims and to reject greenwashing.