作为一次新型的网络民族主义行动，“帝吧出征”具有自我表演的特征，其目标消费群体与其说是海峡对岸的台湾民众和媒体，不如说是出征参与者本人以及大陆的媒体和网民。在一个祛魅的商业化和个人主义时代，“帝吧出征”为青年网民提供了集体英雄主义的想象。同时，作为新媒体事件的“帝吧出征”，与国家政治保持着微妙的关系，并隐隐透露出一种令人担忧的帝国心态。

As a new type of cyber-nationalistic action, “D8 expedition” was a self-performance. Its targeted audience was not so much the publics and media across the Taiwan Strait as the participants themselves and mainland media and Internet users. In a disenchanted era of commercialization and individualization, "D8 expedition” gave young netizens an opportunity to imagine collective heroism. At the same time, as a new media event, "D8 expedition” was in a delicate relationship with state politics and betrayed the uneasy overtones of an imperial mentality.