因为互联网技术发展迅速，网络空间的虚拟化存在为广大网民提供了分享利益与政治观点的平台，导致网络政治化现象的泛化。网络空间参与主体的变化、信息传播手段的更新、参与客体的选择盲目等都对主流意识形态的传播提出了挑战。加强主流意识形态在网络政治化背景下的传播，需要从建设网络推介平台、创新固有传播方式、掌握话语权、发挥思想政治教育的功能等方面入手。

Nowadays, the world sees rapid development of internet technology and virtual existence of cyber space, which provides platforms for massive users to share benefts and political views, leading to the generalization of political phenomenon online. Changes of the participant subject in cyber space, update of information dissemination means and blind choices of the participant object all challenge the flow of mainstream ideology. To reinforce the communication of mainstream ideology in the context of politicized internet, we need to start with developing online propaganda platforms, bringing innovation to present communication means, taking over the power of discourse and promoting the role of ideological and political education.