舆论的寡头化铁律:“沉默的螺旋”理论适用边界的再思考

郭小安

国际新闻界 ›› 2015, Vol. 37 ›› Issue (5) : 51-65.

国际新闻界 ›› 2015, Vol. 37 ›› Issue (5) : 51-65.
传播学研究

舆论的寡头化铁律:“沉默的螺旋”理论适用边界的再思考

  • 郭小安,重庆大学新闻学院研究员、博士生导师,电邮:guoxiaoan2004@126.com。
作者信息 +

The Oligarchy Tendency of Public Opinion: A Rethinking on Applicable Boundary of the Spiral of Silence

  • Guo Xiaoan is researcher and doctoral supervisor at the Journalism School of Chongqing University.
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文章历史 +

摘要

“沉默的螺旋”实质上揭示了舆论的“寡头化”倾向,诠释了舆论的“不完美”而不是“非理性”状态。“沉默的螺旋”可以分为自上而下和自下而上两个方向,真正意义上的“反沉默的螺旋”指的是“意见的自由市场”下舆论的多元化呈现。中国的网络环境为“沉默的螺旋”理论提供了更为适宜的土壤,如意见气候的感知更为明显、公共事件的道德性突出,情感动员效应强大,议题的“序列化”报道等。因此,从原始文本出发,重读诺依曼的“沉默的螺旋”理论,审视该理论引发的种种争议,思考它在不同社会、文化情境下的适应性,具有重要意义。

Abstract

The theory of Silence Spiral reveals public opinion tendency of “oligarchs” in essence, explains the public opinion’s “imperfection” rather than "irrational" state. The spiral can be divided into two directions, top-down and bottom-up. The true sense of "Anti-silence Spiral” refers to the diversity of opinions within the “opinions of free market”. The network environment of China is suitable for the "Silence Spiral Theory”, for the more apparent perception of the opinion climate, the strong morality of public events, the powerful emotional mobilization, the extremes of public opinion and the outstanding phenomenon of populism. Therefore, thinking about its adaptability in different social and cultural situations, is of great significance to reread Neumann’s “Silence Spiral Theory”.

关键词

沉默的螺旋 / 反沉默螺旋 / 寡头化倾向

Key words

the spiral of silence / tendency of oligarchs / anti-silence spiral

引用本文

导出引用
郭小安. 舆论的寡头化铁律:“沉默的螺旋”理论适用边界的再思考[J]. 国际新闻界. 2015, 37(5): 51-65
GUO Xiaoan. The Oligarchy Tendency of Public Opinion: A Rethinking on Applicable Boundary of the Spiral of Silence[J]. Chinese Journal of Journalism & Communication. 2015, 37(5): 51-65

基金

重庆大学交叉学科重大课题“中国网络抗争的情感动员机制研究”项目成果,项目批准号(CQDXWL-2014-Z010)


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