本文认为,我国传播学研究中的确存在“仪式”视角下传播研究几个关键概念被误 读的现象,尤其是“传播的仪式观”、“媒介事件”、“媒介仪式”等。“传播的仪式 观”的内涵是,“仪式”不仅是传播的类比,而且是传播的实质,传播等同于仪式。 “媒介事件”是一个动态的概念,在受到认同的同时,也遇到不断的质疑、补充和修 订。“媒介仪式”与“媒介事件”既相互区别,又紧密关联。

The thesis argues that, there is indeed misunderstanding of several key conceptions such as ‘a ritual view of communication’, ‘media events’ and ‘media rituals’ in Chinese communication studies from the perspective of ritual. ‘A ritual view of communication’ means that ritual is not only an analogy to communication, but also the essence of communication— —communication equals ritual. ‘media events’ is a dynamic conception which has been continually doubted, complemented and revised, meanwhile it is identified. ‘media rituals’ is distinguished from and connected with ‘media events’.