互联网技术应用为医患关系增添了全新的网络交往空间,从而也将关系变得更为复 杂。本文以近年来网络上出现的一件充满争议的健康传播事件(“未知病毒感染”传播 事件)为例,讨论网络空间对医患关系、尤其是患者健康态度和健康行为的影响。研究 发现:新媒体为患者交流和分享患病经历提供了空间,为对于医生的病人联盟的形成提 供了可能;同时形成了网络共享性的患病体验;多样化的论坛和自媒体环境赋予患者前 所未有的健康话语权,成为“外行专家”,并成为和医生讨价还价的权力;与此同时, 他们却也还倚重医生并不断努力让医生接受他们自我医学化的结果。

Internet technology application added a new network communication space for doctor- patient relationship, which also became more complex. This article focused on a contested illness event appeared on the Internet recently, which was known as “latent infective patients”, to discuss the possible change of doctor-patient relationship brought by cyberspace, especially its impacts on health attitudes and health behaviors of patients. The study found that the new media had provided possibilities for patients to organize a union, with which they could share their own illness experiences and narratives, and had gave patients unprecedentedly right to speak and to bargain with doctors, empowered some elites to be “lay experts”. At the same time, the patients still kept seeking doctors’ recognition on their self-medicalization. ??