本文以传播的仪式观对《新闻联播》的演进史进行分析后认为,尽管在提高“新闻 性”方面做了大量努力,但《新闻联播》并未从根本上转向“以新闻为本位”。首先, 本文梳理了《新闻联播》发展历程中的五次重要改版;其次,本文将《新闻联播》看作 由编排秩序、语言符号、画面符号和主持人符号构成的象征体系,并对其符号的能指 构成和所指内涵进行分析,由此论证:《新闻联播》正是以一种重复性的语言和影像符 号建构电视观众的观看方式及对自身和国家的理解。尽管节目在几次改版中呈现出更多 “新闻性”特征,但在新媒体快速发展以及节目的立场和定位没有改变的情况下,《新 闻联播》建构共识的政治仪式功能将比信息媒介功能更具现实意义。

This paper argues that XinwenLianbo, a CCTV news program, is still more a program of propaganda rather than of journalism by employing the ritual view of communication. Firstly, we clarify the several important revisions of XinwenLianbo; then the news program is analyzed as a symbolic system made up of editing order, verbal symbols, picture symbols, and anchors, constructing audience’s understanding, imagining of themselves and the nation-state. Although XinwenLianbo seems to be more “news” rather than “propaganda” with the several revisions, its function as political ritual will be strengthened with its position fixed and new media burgeoning.