本研究旨在考察中国社会化媒体大规模发展的2010年至2013年间,中国新闻从业 者的认知转变与职业转型,尤其是时间变迁和社会化媒体使用程度何以对此产生影 响。研究发现,随着时间推移,中国新闻人对“专业主义”角色和“倡导公正”角色 的认同程度逐年提高,其中“专业主义”角色是中国新闻人认同度最高的规范性角 色,但微博使用程度越高的新闻人却更加认同“倡导公正”角色而非“专业主义”角 色,可见社会化媒体使用的确使新闻人更容易受到网络民意的影响。平面媒体和网络 媒体新闻人比其他媒体类型的新闻人更认同“专业主义”角色,而网络媒体新闻人为 赢得更多的职业尊严,又比平面媒体新闻人更认同“专业主义”角色。微博使用程度 越高的新闻人,越有可能从新媒体角度表述其职业困境,其中又以平面媒体新闻人遭 遇最多挑战。四年间,16.8%的新闻人选择了职业转型,其中大多数转向行业内部的新 媒体机构或岗位,而非转行。微博使用程度越高的新闻人越有可能选择职业转型,平 面媒体和电视媒体新闻人的转型步伐也比其他媒体类型的新闻人更快。

This study aims to investigate Chinese journalists’ role perception and career change within the prosperity period of social media from 2010 to 2013. Particularly, it examines how time change and social media use influenced these transformations. It is found that with the passage of time, both “professionalism” role and “advocate justice” role gained greater recognition among Chinese journalists. The “professionalism” role has become the most recognized role among Chinese journalists. Weibo use can positively predict “advocate justice” role than “professionalism” role, indicating that journalists with higher degree of social media use are more likely to be influenced by online public opinion. Journalists who work for online and print media have higher recognition of “professionalism” role than those who work for other types of media. Social media use can positively predict Chinese journalists’ expressions of their occupational struggle from the perspective of new media. This is particularly true for print journalists. In this four-year period, 16.8% of Chinese journalists chose to change their career, most of which jumped to new media outlets or related positions instead of entering another industry. Social media use is positively related to the possibility of career transition, while print journalists and TV journalists made such transition faster than others.