互联网逻辑下传媒经济研究的探索与困顿 ——2014年中国传媒经济研究文献综述

喻国明 胡杨涓

国际新闻界 ›› 2015, Vol. 37 ›› Issue (1) : 25-34.

国际新闻界 ›› 2015, Vol. 37 ›› Issue (1) : 25-34.
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互联网逻辑下传媒经济研究的探索与困顿 ——2014年中国传媒经济研究文献综述

  • 喻国明,中国人民大学新闻学院副院长、长江学者特聘教授,中国传媒经济与管理学会会长。 胡杨涓,中国人民大学新闻学院级博士研究生。
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Exploration and Confusion of Media Economics Studies under Internet Logic: A Review of Key Studies in 2014

  • Guoming Yu is a professor and associate dean of School of Journalism and Communication, Renmin University of China. He is also a Yangtze River Scholar and the president of Media Economy and Management Association of China. Yangjuan Hu is a doctor candidate in School of Journalism and Communication, Renmin University of China.
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摘要

在互联网逻辑下传媒业面临诸多变革,这成为当下传媒经济研究的一条核心线索。本文把握这条核心线索,从媒介消费、传媒组织和传媒产业这三个视角,对2014年中国传媒经济研究进行了文献综述。在此基础上本文认为,一方面,传媒经济研究提出了一些具有突破性和前瞻性的研究结论,这些研究结论对业界具有很强的实用性;另一方面,传媒经济研究呈现“术”多“学”少的局面,研究方法不严谨和理论深度的欠缺已成为传媒经济研究的一大局限。

Abstract

Media industry is evolving under Internet logic. It has become a key clue for media economics studies. This paper follows this clue to review Chinese media economics studies in 2014 from the perspectives of media consumption, media organization and media industry. Based on this, this paper argues that on one hand, Chinese media economics studies have proposed some out-breaking and foreseeing opinions which are very practical to the industry; but on the other hand, Chinese media economics studies are so application-oriented that many of them suffer methodology defects and the lack of theoretical value.

关键词

传媒经济 / 互联网逻辑 / 媒介消费 / 传媒组织 / 传媒产业

Key words

media economics / internet logic / media consumption / media organization / media industry

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喻国明 胡杨涓. 互联网逻辑下传媒经济研究的探索与困顿 ——2014年中国传媒经济研究文献综述[J]. 国际新闻界. 2015, 37(1): 25-34
YU Guoming, HU Yangjuan. Exploration and Confusion of Media Economics Studies under Internet Logic: A Review of Key Studies in 2014[J]. Chinese Journal of Journalism & Communication. 2015, 37(1): 25-34

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