广告批评归根结底是作为批评主体的人的判断和评价，离开了对人的了解，就不可能真正把握广告批评的实质。数字时代，传播结构发生改变，广告批评主体得以拓展，批评权力重心逐渐位移，权力也随之分解。以新近发生的“张太广告事件”为例，公众、传媒人、文化学者、广告学者、广告人、广告主等批评主体，所处的社会位置不同，进行广告批评时的立场和倾向也迥异。公众作为走神的广告批评者，在广告批评“生产”过程中的作用与影响明显增大，甚至反哺媒介议程设置，而作为专业人士的广告学者，话语却常常湮没于众声喧哗之中,批评的效力被稀释。整体来看，数字时代，当代中国广告批评呈现弥散化特征，要解决这一问题，有赖于建立健全广告批评机制。

In the final analysis, advertising criticism is the judgment and evaluation from the subject of the criticism. Without understanding of people, we cannot really grasp the essence of the advertising criticism. In the digital era, the structure of communication is changing, advertising criticism subjects are expanding, the center of criticized power is gradually shifting, and the power is also in a state of decomposition. The recent advertising incident  "Mrs. Zhang Advertising”, for example, distinguishes that as subject of criticism, the public, media, cultural scholars, advertising scholars, adman and advertisers has different social position, which leads them to the different advertising criticism. The public is the distracted  advertising critics, their discourse began to have more and more important role in the process of adverting criticism, even to feed the media agenda setting. However, advertising scholars, as the professionals, their discourse is now often lost in the hubbub, their criticism effect is dilutive. Overall, in the digital age, the advertising criticism of contemporary China presents has taken on a diffusion and confusion characteristics. To change this state, it is suggested to establish and improve the mechanism of the advertising criticism, especially to strengthen the academic discourse voice.