特定宣传话语作为权力精英用来维护政治权威性的非强制性手段，因与权力的合谋与生俱来便具有权威性、严肃性的“魅”之底色。然而，随着社会的变迁及技术的变革，公众对宣传合法性的怀疑及对新闻图片解释权的增强，使宣传话语的权威严肃乃至真实之“魅”逐渐开始褪去神秘性光晕。本文认为，网民通过狂欢娱乐化处理、悬置语境预设解读图式等策略，对政治类新闻图片进行了“祛魅”。“祛魅”意味着去权威化、世俗化，但如果拿捏不当，则存在走向虚无、极化或“再赋魅”的风险。

Propaganda discourse as a non-mandatory means utilized by the political elites to strengthen their legitimacy has been born with the mystery. However, with the transformation of the society and technology, the mystery of authority, seriousness and reality on propaganda discourse has been taken off due to the distrust on political legitimacy and the expansion of power on netizens’ interpretation. The paper argues that netizens tend to disenchant political news photos by using entertaining and orgiastic methods and ignoring the given context. Although the purpose of disenchantment is legitimate, it is also easy to be caught in risk of nothingness and polarization if in an improper way.